What users are saying about
4 Ratings
171 Ratings
4 Ratings
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Score 9 out of 100
171 Ratings
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Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    FloristWare

    Feature Set Not Supported
    N/A
    7.3

    Twilio SendGrid

    73%
    Twilio SendGrid ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.7
    67%
    33 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    34 Ratings

    Landing pages

    N/A
    0 Ratings
    6.9
    69%
    22 Ratings

    A/B testing

    N/A
    0 Ratings
    6.8
    68%
    27 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.9
    79%
    35 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    81 Ratings

    List management

    N/A
    0 Ratings
    6.7
    67%
    40 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.1
    71%
    21 Ratings

    Reporting & Analytics

    FloristWare

    Feature Set Not Supported
    N/A
    6.6

    Twilio SendGrid

    66%
    Twilio SendGrid ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    46 Ratings

    Standard reports

    N/A
    0 Ratings
    7.5
    75%
    46 Ratings

    Custom reports

    N/A
    0 Ratings
    5.0
    50%
    30 Ratings

    Pre-Send Testing

    FloristWare

    Feature Set Not Supported
    N/A
    8.0

    Twilio SendGrid

    80%
    Twilio SendGrid ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    8.4
    84%
    9 Ratings

    Link Tracking

    N/A
    0 Ratings
    7.7
    77%
    10 Ratings

    Image Validation

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.1
    81%
    9 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    8.1
    81%
    9 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Spam Testing

    N/A
    0 Ratings
    7.4
    74%
    9 Ratings

    Email Previews

    N/A
    0 Ratings
    8.4
    84%
    9 Ratings

    Attribute Ratings

    • FloristWare is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    FloristWare

    90%
    4 Ratings
    7.2

    Twilio SendGrid

    72%
    58 Ratings

    Likelihood to Renew

    FloristWare

    N/A
    0 Ratings
    8.0

    Twilio SendGrid

    80%
    2 Ratings

    Usability

    9.1

    FloristWare

    91%
    1 Rating
    1.0

    Twilio SendGrid

    10%
    4 Ratings

    Support Rating

    9.1

    FloristWare

    91%
    2 Ratings
    2.6

    Twilio SendGrid

    26%
    14 Ratings

    Likelihood to Recommend

    FloristWare

    FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
    Read full review

    Twilio

    I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
    Read full review

    Pros

    FloristWare

    • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
    • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
    • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
    Read full review

    Twilio

    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Read full review

    Cons

    FloristWare

    • I would like to see the ability to save work and continue later (as in pause order entering).
    • I would like to see in the future a more advanced routing module.
    Read full review

    Twilio

    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Read full review

    Pricing Details

    FloristWare

    Starting Price

    Editions & Modules

    FloristWare editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Twilio SendGrid

      Starting Price

      $0

      Editions & Modules

      Twilio SendGrid editions and modules pricing
      EditionModules
      FreeFree1
      Basic15.002
      Advanced60.003

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      FloristWare

      No answers on this topic

      Twilio

      So far it has been working good. Unless a better option appears, we will keep using it.
      Read full review

      Usability

      FloristWare

      I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
      Read full review

      Twilio

      It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
      Read full review

      Support Rating

      FloristWare

      Support is outstanding, Mark wouldn't allow anything less!
      Read full review

      Twilio

      Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
      Read full review

      Alternatives Considered

      FloristWare

      I have never felt the need to seek out an alternative to Floristware.
      Read full review

      Twilio

      If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
      Read full review

      Return on Investment

      FloristWare

      • Has kept us on top of account billing, so positive
      Read full review

      Twilio

      • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
      • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
      Read full review

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