What users are saying about
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38 Ratings
23 Ratings
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Score 9 out of 100

Iterable

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38 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Flurry Analytics

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Stephen Jaynes | TrustRadius Reviewer

Iterable

I
would highly recommend Iterable especially if you are a large enterprise
company with unlimited resources and are willing to get lots of customization
done. However, to be honest, if you are a small business then I wouldn’t highly
recommend Iterable to you because in my opinion, it fits well in a larger
company. Also,
I think that Iterable is a great software for B2C companies who are looking to
focus on improving their retention using cross-channel messaging.
Bella Castilla | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Flurry Analytics
Iterable
5.7
WYSIWYG email editor
Flurry Analytics
Iterable
5.6
Dynamic content
Flurry Analytics
Iterable
5.0
Ability to test dynamic content
Flurry Analytics
Iterable
5.4
A/B testing
Flurry Analytics
Iterable
6.0
Mobile optimization
Flurry Analytics
Iterable
5.2
Email deliverability reporting
Flurry Analytics
Iterable
6.2
List management
Flurry Analytics
Iterable
5.5
Triggered drip sequences
Flurry Analytics
Iterable
6.6

Reporting & Analytics

Flurry Analytics
Iterable
4.8
Dashboards
Flurry Analytics
Iterable
4.7
Standard reports
Flurry Analytics
Iterable
4.9
Custom reports
Flurry Analytics
Iterable
4.7

Platform & Infrastructure

Flurry Analytics
Iterable
6.4
API
Flurry Analytics
Iterable
5.9
Role-based workflow & approvals
Flurry Analytics
Iterable
6.1
Customizability
Flurry Analytics
Iterable
7.3

Pros

Flurry Analytics

  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Anonymous | TrustRadius Reviewer

Iterable

  • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
  • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
  • Iterable was easy to get started with because of its Segment.com integration.
Tim Noetzel | TrustRadius Reviewer

Cons

Flurry Analytics

  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Tsahi Tal | TrustRadius Reviewer

Iterable

  • Workflow webhooks have limited customization and data options
  • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
  • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
Jason Paddock | TrustRadius Reviewer

Likelihood to Renew

Flurry Analytics

Flurry Analytics 3.7
Based on 5 answers
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Kiran Naiga | TrustRadius Reviewer

Iterable

No score
No answers yet
No answers on this topic

Usability

Flurry Analytics

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Support Rating

Flurry Analytics

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Flurry Analytics

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events.It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Tsahi Tal | TrustRadius Reviewer

Iterable

Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
Fallon Penrod | TrustRadius Reviewer

Return on Investment

Flurry Analytics

  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Stephen Jaynes | TrustRadius Reviewer

Iterable

  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
Raja Datta | TrustRadius Reviewer

Screenshots

Pricing Details

Flurry Analytics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Flurry Analytics Editions & Modules

Additional Pricing Details
Flurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Rating Summary

Likelihood to Recommend

Flurry Analytics
9.0
Iterable
6.1

Likelihood to Renew

Flurry Analytics
3.7
Iterable

Usability

Flurry Analytics
Iterable
1.0

Performance

Flurry Analytics
10.0
Iterable

Support Rating

Flurry Analytics
Iterable
1.0

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