What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Iterable

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Flurry Analytics

    Feature Set Not Supported
    N/A
    8.2

    Iterable

    82%
    Iterable ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.5
    85%
    39 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.1
    81%
    41 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.1
    71%
    41 Ratings

    A/B testing

    N/A
    0 Ratings
    8.1
    81%
    43 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    38 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    52 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    43 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    9.1
    91%
    37 Ratings

    Reporting & Analytics

    Flurry Analytics

    Feature Set Not Supported
    N/A
    7.2

    Iterable

    72%
    Iterable ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.5
    75%
    43 Ratings

    Standard reports

    N/A
    0 Ratings
    7.4
    74%
    43 Ratings

    Custom reports

    N/A
    0 Ratings
    6.8
    68%
    37 Ratings

    Platform & Infrastructure

    Flurry Analytics

    Feature Set Not Supported
    N/A
    8.5

    Iterable

    85%
    Iterable ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    8.5
    85%
    39 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.7
    87%
    32 Ratings

    Customizability

    N/A
    0 Ratings
    8.2
    82%
    35 Ratings

    Attribute Ratings

    • Flurry Analytics is rated higher in 2 areas: Likelihood to Recommend, Performance
    • Iterable is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.0

    Flurry Analytics

    90%
    6 Ratings
    8.5

    Iterable

    85%
    45 Ratings

    Likelihood to Renew

    3.7

    Flurry Analytics

    37%
    5 Ratings
    10.0

    Iterable

    100%
    1 Rating

    Usability

    Flurry Analytics

    N/A
    0 Ratings
    1.0

    Iterable

    10%
    1 Rating

    Availability

    Flurry Analytics

    N/A
    0 Ratings
    10.0

    Iterable

    100%
    1 Rating

    Performance

    10.0

    Flurry Analytics

    100%
    2 Ratings
    8.0

    Iterable

    80%
    1 Rating

    Support Rating

    Flurry Analytics

    N/A
    0 Ratings
    7.6

    Iterable

    76%
    2 Ratings

    Product Scalability

    Flurry Analytics

    N/A
    0 Ratings
    10.0

    Iterable

    100%
    1 Rating

    Likelihood to Recommend

    Yahoo (Verizon Media)

    I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
    Read full review

    Iterable

    For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time. Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
    Read full review

    Pros

    Yahoo (Verizon Media)

    • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
    Read full review

    Iterable

    • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
    • The flexibility with third-party integrations made getting our project off the ground fairly simple.
    • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
    Read full review

    Cons

    Yahoo (Verizon Media)

    • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
    • Could be nice to have more reporting screening options.
    Read full review

    Iterable

    • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
    • More info included in errors/alerts
    • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
    Read full review

    Pricing Details

    Flurry Analytics

    Starting Price

    Editions & Modules

    Flurry Analytics editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Flurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.

      Iterable

      Starting Price

      Editions & Modules

      Iterable editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        Iterable info

        Likelihood to Renew

        Yahoo (Verizon Media)

        Good user acquisition tracking
        Sdk integration is super easy for both iOS and Android
        Need it
        Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
        Read full review

        Iterable

        Extremely easy to use, deeply integrated into our infrastructure
        Read full review

        Usability

        Yahoo (Verizon Media)

        No answers on this topic

        Iterable

        Our implementation failed, so I can only give this a zero.
        Read full review

        Reliability and Availability

        Yahoo (Verizon Media)

        No answers on this topic

        Iterable

        Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
        Read full review

        Performance

        Yahoo (Verizon Media)

        No answers on this topic

        Iterable

        The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
        Read full review

        Support Rating

        Yahoo (Verizon Media)

        No answers on this topic

        Iterable

        I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
        Read full review

        Alternatives Considered

        Yahoo (Verizon Media)

        For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
        Read full review

        Iterable

        It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their systems to be used in messages and also for its easy integration with Twilio's Segment.
        Read full review

        Scalability

        Yahoo (Verizon Media)

        No answers on this topic

        Iterable

        We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
        Read full review

        Return on Investment

        Yahoo (Verizon Media)

        • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
        • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
        • Tracking time spent within an app can give an idea as to how popular the app is.
        Read full review

        Iterable

        • We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
        • We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
        • We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself
        Read full review

        Screenshots

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