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Followerwonk vs. Wildfire Interactive (Discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Followerwonk

    Score6.8 out of 10
    N/ATwitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

    $29

    per month

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    FollowerwonkWildfire Interactive (Discontinued)
    Editions & Modules
    Target
    $29.00
    per month
    Multitask
    $79.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    FollowerwonkWildfire Interactive (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    FollowerwonkWildfire Interactive (Discontinued)
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    No answers on this topic
    Enterprises
    1-Social
    Score5.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollowerwonkWildfire Interactive (Discontinued)
    Likelihood to Recommend
    6.8
    (7 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    7.3
    (4 ratings)
    7.9
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    FollowerwonkWildfire Interactive (Discontinued)
    Likelihood to Recommend
    Followerwonk
    I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    Followerwonk
    • Allows you to search for Twitter users based on a keyword or trait
    • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
    • Track Twitter followers over time
    • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    Followerwonk
    • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    Followerwonk
    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
    Read full review
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    Followerwonk
    No answers on this topic
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    Followerwonk
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    Followerwonk
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    Followerwonk
    I've never used their support. I've never needed to.
    Incentivized
    Read full review
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    Followerwonk
    No answers on this topic
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    Followerwonk
    No answers on this topic
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    Followerwonk
    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Return on Investment
    Followerwonk
    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ScreenShots