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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Followerwonk

    Score6.8 out of 10
    N/ATwitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

    $29

    per month

    Webtrends Social

    Score5 out of 10
    N/AWebtrends provides web, social, and mobile analytics and other software solutions related to marketing intelligence.N/A
    Pricing
    FollowerwonkWebtrends Social
    Editions & Modules
    Target
    $29.00
    per month
    Multitask
    $79.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    FollowerwonkWebtrends Social
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    FollowerwonkWebtrends Social
    Small Businesses
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    Medium-sized Companies
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    Score8.1 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollowerwonkWebtrends Social
    Likelihood to Recommend
    6.8
    (7 ratings)
    5.0
    (2 ratings)
    Likelihood to Renew
    7.3
    (4 ratings)
    6.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FollowerwonkWebtrends Social
    Likelihood to Recommend
    Followerwonk
    I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
    Incentivized
    Read full review
    Webtrends
    Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.
    Incentivized
    Read full review
    Pros
    Followerwonk
    • Allows you to search for Twitter users based on a keyword or trait
    • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
    • Track Twitter followers over time
    • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
    Read full review
    Webtrends
    • It provided strong metrics on followers, contest entries, and shares.
    • I could easily track the effectiveness of campaigns in reaching and engaging consumers. Beyond building hype around the product, it was easy to track goals metrics. I had access to every metric I needed to gauge campaign effectiveness.
    • The tools gave me fine-grained control over the look and feel making it very easy to match my company's branding.
    Read full review
    Cons
    Followerwonk
    • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
    Read full review
    Webtrends
    • The number of platforms it manages
    • Being able to use a wider range of media types
    • Learning curve could be improved upon for the UX
    Incentivized
    Read full review
    Likelihood to Renew
    Followerwonk
    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
    Read full review
    Webtrends
    Unfortunately, they changed the pricing structure and simultaneously offered less support. They did offer premium support, but it was very expensive
    Read full review
    Support Rating
    Followerwonk
    I've never used their support. I've never needed to.
    Incentivized
    Read full review
    Webtrends
    They were fantastic. Highly responsive.
    Read full review
    Online Training
    Followerwonk
    No answers on this topic
    Webtrends
    They didn't have any at the time.
    Read full review
    Implementation Rating
    Followerwonk
    No answers on this topic
    Webtrends
    This was a very straightforward process. First, we customized the look and feel to make it just the way we wanted it. When we were done, we notified our rep who then did some work on their side before pushing the site live. This all worked flawlessly
    Read full review
    Alternatives Considered
    Followerwonk
    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
    Incentivized
    Read full review
    Webtrends
    After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
    Incentivized
    Read full review
    Return on Investment
    Followerwonk
    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
    Incentivized
    Read full review
    Webtrends
    • Reduced hours per week resolving customer issues
    • Increased efficiency on engagement reporting
    • Is costly to recoup ROI
    Incentivized
    Read full review
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