Social Monitoring Done Right!
May 23, 2018

Social Monitoring Done Right!

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Social

We've used Webtrends Social analytics to monitor the social marketing efforts of our department from daily tasks such as customer service issue resolution to brand awareness campaigns. The tool is primarily used by our social media managers that create custom reports of monthly insights and engagement analysis for our c-level execs.

Pros

  • Sentiment monitoring
  • Keyword based aware alerts
  • Excellent for managing content campaigns across multiple platforms

Cons

  • The number of platforms it manages
  • Being able to use a wider range of media types
  • Learning curve could be improved upon for the UX
  • Reduced hours per week resolving customer issues
  • Increased efficiency on engagement reporting
  • Is costly to recoup ROI
After evaluating Webtrends Social, I'd have to say in regards to the cost and the overall capabilities of the solution that other tools such as Social Sprout offer a more competitive package. For the amount you are paying on a monthly basis you are being offered tools that can get the job done at a better price point to warrant getting a tool for the department.
Webtrends Social offers social media marketers an abundance of tools needed for monitoring, managing campaigns and resolving customer issues in the social media space. In regards to the pricing, I would say it is less appropriate for small to medium-sized businesses where the social marketing aspect is an add-on or supplemental to the main marketing channels.

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