Frase vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 9.1 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
FraseSemrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
FraseSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Features
FraseSemrush
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
4% below category average
Semrush
8.5
148 Ratings
9% above category average
Page grader8.01 Ratings8.5123 Ratings
Competitive analysis7.01 Ratings9.0143 Ratings
Keyword analysis00 Ratings9.4148 Ratings
Backlink management00 Ratings8.3141 Ratings
SERP ranking tracking00 Ratings8.3144 Ratings
Site audit / diagnostics00 Ratings9.0144 Ratings
Site recommendations00 Ratings8.2133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Semrush
7.7
135 Ratings
1% above category average
Local SEO7.01 Ratings6.0123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support10.01 Ratings9.0110 Ratings
Integration with web analytics tools9.01 Ratings8.0114 Ratings
Best Alternatives
FraseSemrush
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseSemrush
Likelihood to Recommend
8.0
(2 ratings)
9.4
(148 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
FraseSemrush
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
Frase, Inc
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Frase, Inc
No answers on this topic
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
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Reliability and Availability
Frase, Inc
No answers on this topic
Semrush
Semrush available when you need it!
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Performance
Frase, Inc
No answers on this topic
Semrush
SemRush performs well with few errors!
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Support Rating
Frase, Inc
No answers on this topic
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
Frase, Inc
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
Frase, Inc
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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ScreenShots