Freshdesk vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshdesk
Score 8.4 out of 10
N/A
Freshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…
$18
per month per agent
Klaviyo
Score 8.4 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
Pricing
FreshdeskKlaviyo
Editions & Modules
Growth
$18
per month per agent
Pro
$59
per month per agent
Enterprise
$95
per month per agent
No answers on this topic
Offerings
Pricing Offerings
FreshdeskKlaviyo
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
FreshdeskKlaviyo
Considered Both Products
Freshdesk
Chose Freshdesk
more features, can update in bulk, has a solutions text box at the top of the ticket.
Chose Freshdesk
Freshdesk is a solid alternative
Chose Freshdesk
We evaluated Odoo before; it was a good tool with more features than Freshdesk, making it an all-in-one solution. But it is exactly because it is an All-in-one tool that Freshdesk has more refined features for request management and the portal we have considered.
Chose Freshdesk
WhatsApp flow creation for customer engagement definately gave us edge over other software.
Chose Freshdesk
Far more straightforward than Salesforce which has too many features and modules and is very hard to navigate, making it too complicated for our organization. Similarly for Zoho, but not nearly as bad as Salesforce. Zendesk, for us, is quite similar to Freshdesk. The key reason …
Chose Freshdesk
We actually use both JIRA and Freshdesk, and Freshdesk has been a great tool for our clients and our internal users to have visibility over both the big picture and the individual issues at play.
Chose Freshdesk
We use Intercom for 70% of our inbound, its a great tool that has many inbuilt and easy to use out the box features like their knowledge base, live chat, tool tips, product tours etc. We primarily use freshdesk for the customers that want to use our email to raise issues etc
Chose Freshdesk
Freshdesk offered a faster time-to-value and a more intuitive, easier-to-administer UI for the mid-market team size we targeted. It was more affordable without significant feature lock-in. Freshdesk had a more polished omnichannel experience, and its reporting/analytics were …
Chose Freshdesk
Unfortunately, Freshdesk is the only one I have used. Gmail was the main one before this.
Chose Freshdesk
It had a good set of features and tight integration with other Zoho apps, but the UI felt less modern, and some customizations were a bit clunky. That said, Zoho Desk is still a great option, especially for teams already deep into the Zoho ecosystem or those looking for a …
Chose Freshdesk
Freshdesk, Zendesk and ServiceNow are all excellent. Other products have good points and bad points, but, in my opinion, are clearly inferior. It really comes down to implementation and how well the ticketing system is integrated with other systems, and customized for your …
Chose Freshdesk
We wanted to move our entire support on a single channel and manage all the support via a single channel so this is where omni channel helped us.

Additionally, knowledge bases and the AI agents are also on the same platforms, so these things help us to improve the quality of …
Chose Freshdesk
I use Freshdesk over other similar products I've tested because the price difference and ease of use for the end user seem to me to be the most suitable for achieving a better return on investment within my company. I also found the various AI-powered automation tools to be …
Chose Freshdesk
Freshdesk is way beyond these tool. The solution and technology provided is more more step ahead with the shared product.
Chose Freshdesk
We felt that Freshdesk offered better value in terms of pricing and offered a matching feature set. It was also highly recommended by a member of a team that had used Freshdesk in their previous organisation. Lastly the fact that it could integrate into Hubspot (that we use as …
Chose Freshdesk
We use all Freshdesk, Freshchat, and other Freshworks tools—they’re all great. Freshchat is awesome for real-time support, while Freshdesk handles tickets, automation, and multi-channel queries really well. Using them together gives us a complete, seamless customer service …
Chose Freshdesk
its better in terms of pricing for sure as others are completely to high costly.
Chose Freshdesk
Freshdesk was the easiest to set up and was the most straightforward product of all the products we evaluated. It had a better user interface for agents, and provided a great solution to meet our needs at a lower cost than the other products that we evaluated. Freshdesk offers …
Chose Freshdesk
Ultimately we ended up switching from Freshdesk to Zendesk, and then from zendesk to devrev. We're still trying to find the right fit for us - Freshdesk covers the same options as Zendesk, if you use the whole suite it's probably a good option.
Chose Freshdesk
Freshworks desk is very easy to use and understand.
The biggest strengths if Freshdesk as it's usability, Affordability and the vast number of features it provides for its clients.
Chose Freshdesk
Freshdesk lacks some of the functionality of costlier IT tool suites but makes up for it in value. Yes, that means you may have to use two tools to do the job of one complete suite, but for the price and the functionality, Freshdesk does what it does at the best value point.
Chose Freshdesk
As saied before, Freshdesk is very simple to use. It is very agile to our needs and uses, based on the requests are made from our employees only. So, everything they demand, is a well know task or activity in our duties. Zammad does it very well, but needs an on premises …
Klaviyo
Chose Klaviyo
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward …
Chose Klaviyo
Klaviyo integrates better with Shopify and it is more counterintuitive to our marketing needs.
Chose Klaviyo
Klaviyo beat all the other competitors. The pricing structure is just too hard to beat, and the customization/personalization, and the usability is just amazing.
Chose Klaviyo
We moved from MailChimp to Klaviyo around ~2019, and Klaviyo already had an integration that gracefully synced all our data. At the time, we particularly preferred Klaviyo's A/B testing tools over MailChimp's, and the rest of their feature suite helped us stay. We still use …
Chose Klaviyo
Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what …
Chose Klaviyo
I use other products in other businesses and for clients. Klaviyo is preferred by our IT/developer, was better cost, and overall, is slightly simpler to manage.
Chose Klaviyo
Costs more but much more customizable in every aspect. The WYSIWYG editor is far more robust and allows us full customization. Also its ability to sync easily accross multiple apps and platforms make it a no brainer if you are adding multiple tech apps to your site.
Chose Klaviyo
SurveyMonkey, Handshake by Shopify (discontinued) and Shopify
Chose Klaviyo
Klaviyo is better for eCommerce businesses. It integrates better with other apps, has more features, and is customisable, so we can reflect the branding in the emails we build.
Chose Klaviyo
I moved from Klaviyo's email platform to Seguno about 6 months ago and am preferring Seguno. It's right in the Shopify dashboard and very easy to use. The email creation process is more intuitive vs. Klaviyo and it's significantly less expensive, so a better option for small …
Chose Klaviyo
Klaviyo has a very intimate integration with Shopify bringing in purchasing behaviour, browsing behavior, total spend, order value, ordered products, etc. Klaviyo's automated email journeys are way more complex and support multiple IF conditions, which allows granular …
Chose Klaviyo
Klaviyo has been email capabilities
Chose Klaviyo
Klaviyo is leaps and bounds above Mailchimp. We just switched from MailChimp because we outgrew it. That is actually my recommended path to take while starting out. MailChimp had a free plan up to 5000 emails. Once we hit that, we switched and got an email marketing team and …
Chose Klaviyo
We switched from MailChimp to Klaviyo as we felt Klaviyo was better suited to our needs as we were growing.
Chose Klaviyo
It is different from them, especially because of its use in e-commerce and data-driven marketing. While IT provides segmentation, behavior tracking, and automation flows, Mailchimp is good for running simple campaigns and smaller organizations. We have chosen IT because it …
Chose Klaviyo
It had the best flexibility for templating, and also for segmentation and dynamic content compared to others we used/demo'd when deciding to change provider. Overall, it gave us more control. Instead of working around the platform, we can shape it around what we’re trying to do.
Chose Klaviyo
Found Klaviyo easier to use and had more functions than mailchimp.
Chose Klaviyo
Klaviyo is easy to use if you can stomach the cost. Probably has too much that most brands don't need, yet you pay for anyways.
Chose Klaviyo
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design …
Chose Klaviyo
Klaviyo has always been the most efficient and most strategic email marketing tool I've used for e-commerce businesses. No matter what industry, it does a fantastic job.
Chose Klaviyo
Some other solutions are overly simplified, limiting control and flexibility, whereas others are so complex that execution becomes extremely burdensome and creates long lead times. We found Klaviyo to have the best balance.
Chose Klaviyo
Klaviyo is the best email marketing and CRM platform when it comes to eCommerce brands and Shopify integration. We can plan and analyse the audience and segments in depth, where we see the power of well-integrated email automation capabilities and more.
Chose Klaviyo
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
Chose Klaviyo
Shopify's built in options are just not enough. It can do the basic "Here's you order" or "Status update". But you can't control nearly enough emails at scale with just the usage of Shopify's built in options.
Features
FreshdeskKlaviyo
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Freshdesk
8.6
Ratings
5% above category average
Klaviyo
-
Ratings
Organize and prioritize service tickets9.20 Ratings00 Ratings
Expert directory8.20 Ratings00 Ratings
Subscription-based notifications7.00 Ratings00 Ratings
ITSM collaboration and documentation9.00 Ratings00 Ratings
Ticket creation and submission9.20 Ratings00 Ratings
Ticket response8.90 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Freshdesk
8.4
Ratings
5% above category average
Klaviyo
-
Ratings
External knowledge base8.40 Ratings00 Ratings
Internal knowledge base8.50 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Freshdesk
8.8
Ratings
10% above category average
Klaviyo
-
Ratings
Customer portal8.70 Ratings00 Ratings
IVR9.20 Ratings00 Ratings
Social integration8.50 Ratings00 Ratings
Email support9.10 Ratings00 Ratings
Help Desk CRM integration8.70 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshdesk
-
Ratings
Klaviyo
8.4
Ratings
9% above category average
WYSIWYG email editor00 Ratings8.40 Ratings
Dynamic content00 Ratings8.20 Ratings
Ability to test dynamic content00 Ratings7.60 Ratings
Landing pages00 Ratings8.00 Ratings
A/B testing00 Ratings8.30 Ratings
Mobile optimization00 Ratings8.60 Ratings
Email deliverability reporting00 Ratings8.70 Ratings
List management00 Ratings8.60 Ratings
Triggered drip sequences00 Ratings8.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshdesk
-
Ratings
Klaviyo
7.6
Ratings
3% below category average
Lead nurturing automation00 Ratings8.20 Ratings
Lead scoring and grading00 Ratings7.10 Ratings
Data quality management00 Ratings7.80 Ratings
Automated sales alerts and tasks00 Ratings7.30 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshdesk
-
Ratings
Klaviyo
8.2
Ratings
10% above category average
Calendaring00 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshdesk
-
Ratings
Klaviyo
7.8
Ratings
6% above category average
Dashboards00 Ratings8.10 Ratings
Standard reports00 Ratings7.70 Ratings
Custom reports00 Ratings7.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshdesk
-
Ratings
Klaviyo
8.1
Ratings
8% above category average
API00 Ratings8.40 Ratings
Role-based workflow & approvals00 Ratings8.20 Ratings
Customizability00 Ratings7.40 Ratings
Integration with Salesforce.com00 Ratings8.30 Ratings
Third-party software integrations00 Ratings8.10 Ratings
Best Alternatives
FreshdeskKlaviyo
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshdeskKlaviyo
Likelihood to Recommend
8.5
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
8.4
(0 ratings)
9.5
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Availability
7.2
(0 ratings)
-
(0 ratings)
Performance
7.4
(0 ratings)
-
(0 ratings)
Support Rating
8.5
(0 ratings)
9.0
(0 ratings)
In-Person Training
8.2
(0 ratings)
-
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
7.8
(0 ratings)
10.0
(0 ratings)
Configurability
6.3
(0 ratings)
-
(0 ratings)
Ease of integration
7.8
(0 ratings)
-
(0 ratings)
Product Scalability
6.7
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.5
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.6
(0 ratings)
-
(0 ratings)
User Testimonials
FreshdeskKlaviyo
Likelihood to Recommend
Overall, it does a great job of handling support, which is our user case. It is best for narrowly focused issues and issues that are resolved in a few interactions. When issues are broad and have several paths of issues and/or corrections it is not easy to segment off the work and responses necessary. This makes it hard to have several support personnel work on an issue that is more diverse and requires multiple skill sets.
Read full review
For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.
Read full review
Pros
  • Follow up on all conversations that enter and are easy to use by the employee and save responses ready for use.
  • Find out the average rate of the number of conversations that occur in the company and conduct the analysis.
  • There is a feature it allows one to take a permit in the name of the employee who responds to the conversation and to know the problem faced by the customer and the solution.
Read full review
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Cons
  • Data Security.
  • SLA Policies where it is not customer / contract driven but agents / groups driven.
  • Audit Trail is not available in Pro version makes the tool adoption difficult from compliance perspective.
  • Chat Bot and Fresh Chat Services has greater potential to explode, but the pricing model tagged to chat bot sessions .are illogical as it limits the ability to use the fresh chat feature
  • Agent Logon Screen use earlier version of Captcha as it is annoying for the agents to login. Very frustrating experience.
Read full review
  • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
  • Better library of dynamic values available for use inside emails
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Likelihood to Renew
My company that used Freshdesk was acquired by another company that uses Salesforce, so our only reason to keep Freshdesk would be records, but migrating the tickets, notes, and company details from Freshdesk to Salesforce was straightforward enough. Had the acquisition not occurred, we would have renewed Freshdesk because the cost of switching would've been too great in terms of price, time, and sunk cost (our Freshdesk customizations would not port over well).
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Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
I gave it a rating of 9 out of 10 because they delivered on everything we asked them to do. Easy to setup, easy to deploy to end users, easy to customize, easy to enter tickets and so much more. Our experience with their support is top notch! After opening a ticket for support they call use back within 10 minutes every time!
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It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
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Reliability and Availability
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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No answers on this topic
Performance
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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No answers on this topic
Support Rating
The main thing about Freshdesk user service is that once a request has been made for information about a feature of the platform, the support team responds to tickets quickly, within a day of writing and submitting them, with information that is concise enough so that there is no need to ask for help on the same topic again.
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Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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In-Person Training
In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
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No answers on this topic
Online Training
This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
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No answers on this topic
Implementation Rating
Our team easily implemented Freshdesk, and as soon as we started, we were pros with it. In a matter of days, we had integrated signatures and canned responses. The biggest problem was the Help Center part, but after some time, that was also integrated. We did not know some features when we started, but that is normal.
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Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
We evaluated Odoo before; it was a good tool with more features than Freshdesk, making it an all-in-one solution. But it is exactly because it is an All-in-one tool that Freshdesk has more refined features for request management and the portal we have considered.
Read full review
Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.
Read full review
Scalability
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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No answers on this topic
Return on Investment
  • We automate all the questions and concerns our clients may have, and we have countless solutions ready thanks to this platform.
  • It allows us to help our clients in any language with automatic translations on both sides, making it easier to provide solutions to clients and potential clients' needs.
  • It allows for centralized ticket-based query management, where we can apply resolutions and follow up on cases without resorting to tedious emails, all through live chat.
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  • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
  • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
  • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers