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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FreshMail

    Score7.1 out of 10
    N/AFreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A

    Zoho Campaigns

    Score8.9 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    FreshMailZoho Campaigns
    Editions & Modules
    No answers on this topic
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    FreshMailZoho Campaigns
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.
    More Pricing Information
    Community Pulse
    FreshMailZoho Campaigns
    Considered Both Products
    FreshMail
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    9 Answers
    Features
    FreshMailZoho Campaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of FreshMail and Zoho Campaigns
    Feature
    FreshMail
    8.4
    3 Ratings
    4% above category average
    Zoho Campaigns
    9.3
    26 Ratings
    14% above category average
    WYSIWYG email editor8.53 Ratings9.725 Ratings
    Dynamic content8.53 Ratings9.926 Ratings
    Ability to test dynamic content9.03 Ratings9.823 Ratings
    Landing pages9.02 Ratings9.718 Ratings
    A/B testing8.03 Ratings9.822 Ratings
    Mobile optimization7.03 Ratings5.024 Ratings
    Email deliverability reporting10.03 Ratings9.726 Ratings
    List management7.03 Ratings9.925 Ratings
    Triggered drip sequences8.53 Ratings9.820 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of FreshMail and Zoho Campaigns
    Feature
    FreshMail
    8.2
    3 Ratings
    6% above category average
    Zoho Campaigns
    9.8
    26 Ratings
    24% above category average
    Dashboards8.03 Ratings9.825 Ratings
    Standard reports8.03 Ratings9.926 Ratings
    Custom reports8.53 Ratings9.922 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of FreshMail and Zoho Campaigns
    Feature
    FreshMail
    8.4
    2 Ratings
    3% above category average
    Zoho Campaigns
    8.6
    4 Ratings
    5% above category average
    URL Validation8.52 Ratings9.74 Ratings
    Link Tracking9.52 Ratings9.74 Ratings
    Image Validation8.02 Ratings9.94 Ratings
    Inbox Display8.02 Ratings4.94 Ratings
    Email Accessibility Tools9.02 Ratings7.94 Ratings
    Spelling and Grammar Check8.02 Ratings00 Ratings
    Spam Testing8.02 Ratings00 Ratings
    Email Previews8.02 Ratings9.84 Ratings
    Best Alternatives
    FreshMailZoho Campaigns
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshMailZoho Campaigns
    Likelihood to Recommend
    8.5
    (3 ratings)
    9.8
    (26 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FreshMailZoho Campaigns
    Likelihood to Recommend
    FreshMail
    The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
    Incentivized
    Read full review
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    FreshMail
    • Location targeting to filter people based on their region
    • Auto responding to questions and similar inquiries related to content
    • Engaging and building interest in the product
    Incentivized
    Read full review
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    FreshMail
    • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
    • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
    Read full review
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    FreshMail
    No answers on this topic
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    FreshMail
    No answers on this topic
    Zoho
    Zoho Campaigns is a powerful email sending tool. Zoho Campaigns is highly user-friendly and intuitive software. Complex email marketing tasks are simplified by Zoho Campaigns. Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns.
    Read full review
    Alternatives Considered
    FreshMail
    FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Return on Investment
    FreshMail
    • Better Outreach
    • Hitting the objective of marketing prospects qualified
    • Return on cost
    Incentivized
    Read full review
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    FreshMail Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard