Chose Freshmarketer
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Freshmarketer vs. Ortto
Freshmarketer vs. Ortto
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Freshmarketer | N/A | Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well. | $0 per month | |
 Ortto | Mid-Size Companies (51-1,000 employees) | Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,… | $199 per month month-to-month commitment with 5,000 contacts |
| Freshmarketer | Ortto | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
|
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | 10% discount for quarterly billing. 15% discount for annual billing. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Freshmarketer | Ortto | |
|---|---|---|
| Considered Both Products |  Freshmarketer  Sathyanarain 'Narain' Muralidharan Marketing Manager Chose Freshmarketer Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a … |  Ortto  Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of …  Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is …  Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.  Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing …  Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, …  Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … |
| Freshmarketer | Ortto | |||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||
| Social Media Marketing |
| |||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||
| Platform & Infrastructure |
|
| Freshmarketer | Ortto | |
|---|---|---|
| Small Businesses |  Vbout Score 9.9 out of 10 | Vbout Score 9.9 out of 10 |
| Medium-sized Companies |  PFL Direct Mail Platform Score 9.0 out of 10 | PFL Direct Mail Platform Score 9.0 out of 10 |
| Enterprises | PFL Direct Mail Platform Score 9.0 out of 10 | PFL Direct Mail Platform Score 9.0 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Freshmarketer | Ortto | |
|---|---|---|
| Likelihood to Recommend | 6.1 (0 ratings) | 8.9 (0 ratings) |
| Freshmarketer | Ortto | |
|---|---|---|
| Likelihood to Recommend |
|
|
| Pros |
|
Bryan McAnulty Product Director |
| Cons |
|
Emily Muhoberac Chief Operations Officer |
| Alternatives Considered |
|
Michael Rastall, MBA IT Project Manager |
| Return on Investment |
Sathyanarain 'Narain' Muralidharan Marketing Manager |
|
| ScreenShots | Ortto Screenshots     |