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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freshmarketer

    Score6.1 out of 10
    N/AFreshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.

    $0

    per month

    Wishpond Propel IQ

    Score1.2 out of 10
    N/AWishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…

    $69

    per month

    Pricing
    FreshmarketerWishpond Propel IQ
    Editions & Modules
    Free
    $0
    per month
    Enterprise
    $15
    per month per user
    Basic
    $69
    per month
    Pro
    $119
    per month
    Growth
    $199
    per month
    Offerings
    Pricing Offerings
    FreshmarketerWishpond Propel IQ
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Yearly plans are 36% off.
    More Pricing Information
    Community Pulse
    FreshmarketerWishpond Propel IQ
    Considered Both Products
    Freshworks Inc
    No answer on this topic
    Wishpond
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    No answers on this topic
    33%
    Delivers good value for the price
    2 Answers
    Happy with the feature set
    No answers on this topic
    33%
    Happy with the feature set
    2 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    20%
    Lived up to sales and marketing promises
    1 Answers
    Implementation went as expected
    No answers on this topic
    33%
    Implementation went as expected
    2 Answers
    Features
    FreshmarketerWishpond Propel IQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Freshmarketer and Wishpond Propel IQ
    Feature
    Freshmarketer
    -
    Ratings
    Wishpond Propel IQ
    1.4
    10 Ratings
    136% below category average
    WYSIWYG email editor00 Ratings1.07 Ratings
    Dynamic content00 Ratings1.09 Ratings
    Ability to test dynamic content00 Ratings1.09 Ratings
    Landing pages00 Ratings1.18 Ratings
    A/B testing00 Ratings1.010 Ratings
    Mobile optimization00 Ratings1.09 Ratings
    Email deliverability reporting00 Ratings2.78 Ratings
    List management00 Ratings2.610 Ratings
    Triggered drip sequences00 Ratings1.09 Ratings
    Lead Management
    Comparison of Lead Management features of Freshmarketer and Wishpond Propel IQ
    Feature
    Freshmarketer
    -
    Ratings
    Wishpond Propel IQ
    1.0
    10 Ratings
    148% below category average
    Lead nurturing automation00 Ratings1.09 Ratings
    Lead scoring and grading00 Ratings1.010 Ratings
    Data quality management00 Ratings1.08 Ratings
    Automated sales alerts and tasks00 Ratings1.07 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Freshmarketer and Wishpond Propel IQ
    Feature
    Freshmarketer
    -
    Ratings
    Wishpond Propel IQ
    1.2
    9 Ratings
    141% below category average
    Social sharing and campaigns00 Ratings1.29 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Freshmarketer and Wishpond Propel IQ
    Feature
    Freshmarketer
    -
    Ratings
    Wishpond Propel IQ
    2.6
    9 Ratings
    91% below category average
    Standard reports00 Ratings2.69 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Freshmarketer and Wishpond Propel IQ
    Feature
    Freshmarketer
    -
    Ratings
    Wishpond Propel IQ
    1.1
    9 Ratings
    131% below category average
    API00 Ratings1.17 Ratings
    Role-based workflow & approvals00 Ratings1.16 Ratings
    Customizability00 Ratings1.08 Ratings
    Integration with Salesforce.com00 Ratings1.03 Ratings
    Best Alternatives
    FreshmarketerWishpond Propel IQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshmarketerWishpond Propel IQ
    Likelihood to Recommend
    6.1
    (3 ratings)
    1.0
    (10 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FreshmarketerWishpond Propel IQ
    Likelihood to Recommend
    Freshworks Inc
    Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
    Incentivized
    Read full review
    Wishpond
    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Incentivized
    Read full review
    Pros
    Freshworks Inc
    • Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
    • It is an easy to use platform and is quite intuitive.
    • Zarget allows you to see hot spots and click rates on active pages.
    Incentivized
    Read full review
    Wishpond
    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Incentivized
    Read full review
    Cons
    Freshworks Inc
    • None so far.
    Read full review
    Wishpond
    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review
    Support Rating
    Freshworks Inc
    No answers on this topic
    Wishpond
    There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
    Read full review
    Alternatives Considered
    Freshworks Inc
    I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
    Incentivized
    Read full review
    Wishpond
    We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
    Incentivized
    Read full review
    Return on Investment
    Freshworks Inc
    • Zarget has helped us optimize website landing pages for conversions.
    Incentivized
    Read full review
    Wishpond
    • Negative google ROI.
    • A few conversions in September on paid social then none - negative ROI.
    • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
    • Emails don’t perform as well as my own for open rates or clicks.
    Read full review
    ScreenShots

    Wishpond Propel IQ Screenshots

    Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.