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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freshpaint

    Score5.9 out of 10
    N/AFreshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…

    $0

    Up to 1000 MTUs

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    Pricing
    FreshpaintOntraport
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FreshpaintOntraport
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
    More Pricing Information
    Features
    FreshpaintOntraport
    Tag Management
    Comparison of Tag Management features of Freshpaint and Ontraport
    Feature
    Freshpaint
    9.3
    1 Ratings
    12% above category average
    Ontraport
    -
    Ratings
    Tag library10.01 Ratings00 Ratings
    Tag variable mapping10.01 Ratings00 Ratings
    Ease of writing custom tags9.01 Ratings00 Ratings
    Library of JavaScript extensions8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Freshpaint and Ontraport
    Feature
    Freshpaint
    8.0
    1 Ratings
    2% below category average
    Ontraport
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Freshpaint and Ontraport
    Feature
    Freshpaint
    8.5
    1 Ratings
    4% above category average
    Ontraport
    -
    Ratings
    Data Connectors9.01 Ratings00 Ratings
    Data Enhancement6.01 Ratings00 Ratings
    Data Ingestion9.01 Ratings00 Ratings
    Data Storage9.01 Ratings00 Ratings
    Data Visibility8.01 Ratings00 Ratings
    Event Data10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    9.0
    17 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.216 Ratings
    Dynamic content00 Ratings10.014 Ratings
    Ability to test dynamic content00 Ratings8.37 Ratings
    Landing pages00 Ratings10.016 Ratings
    A/B testing00 Ratings9.912 Ratings
    Mobile optimization00 Ratings8.410 Ratings
    Email deliverability reporting00 Ratings6.016 Ratings
    List management00 Ratings10.016 Ratings
    Triggered drip sequences00 Ratings9.813 Ratings
    Lead Management
    Comparison of Lead Management features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    5.5
    17 Ratings
    36% below category average
    Lead nurturing automation00 Ratings7.115 Ratings
    Lead scoring and grading00 Ratings2.413 Ratings
    Data quality management00 Ratings2.614 Ratings
    Automated sales alerts and tasks00 Ratings10.016 Ratings
    Campaign Management
    Comparison of Campaign Management features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    7.7
    8 Ratings
    2% above category average
    Calendaring00 Ratings6.25 Ratings
    Event/webinar marketing00 Ratings9.38 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    7.1
    4 Ratings
    6% below category average
    Social sharing and campaigns00 Ratings7.13 Ratings
    Social profile integration00 Ratings7.24 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    9.3
    16 Ratings
    21% above category average
    Dashboards00 Ratings10.015 Ratings
    Standard reports00 Ratings8.012 Ratings
    Custom reports00 Ratings10.010 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Freshpaint and Ontraport
    Feature
    Freshpaint
    -
    Ratings
    Ontraport
    7.3
    15 Ratings
    4% below category average
    API00 Ratings3.011 Ratings
    Role-based workflow & approvals00 Ratings9.09 Ratings
    Customizability00 Ratings10.013 Ratings
    Integration with Salesforce.com00 Ratings7.31 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Best Alternatives
    FreshpaintOntraport
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshpaintOntraport
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (20 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (8 ratings)
    Usability
    -
    (0 ratings)
    7.8
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.7
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    FreshpaintOntraport
    Likelihood to Recommend
    Freshpaint
    To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
    Incentivized
    Read full review
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    Pros
    Freshpaint
    • live view to determine what events are already created
    • tagging events in real time
    Incentivized
    Read full review
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    Cons
    Freshpaint
    • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
    Incentivized
    Read full review
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    Likelihood to Renew
    Freshpaint
    No answers on this topic
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    Usability
    Freshpaint
    No answers on this topic
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    Performance
    Freshpaint
    No answers on this topic
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    Support Rating
    Freshpaint
    No answers on this topic
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    In-Person Training
    Freshpaint
    No answers on this topic
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    Implementation Rating
    Freshpaint
    No answers on this topic
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    Alternatives Considered
    Freshpaint
    FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
    Incentivized
    Read full review
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    Scalability
    Freshpaint
    No answers on this topic
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    Return on Investment
    Freshpaint
    • able to demo effectiveness of new features/product enhancements
    Incentivized
    Read full review
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    ScreenShots

    Freshpaint Screenshots

    Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features