Freshpaint vs. SALESmanago

To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset

Incentivized

I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.

• live view to determine what events are already created
• tagging events in real time

Incentivized

• Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
• Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
• Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
• RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile

• sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them

Incentivized

• Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
• While their functionality is comparable to competing products there is nothing particularly unique to what they offer
• Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.

Incentivized

SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)

FullStory allows us to view what users are doing - works well in conjunction with Freshpaint

Incentivized

I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.

• able to demo effectiveness of new features/product enhancements

Incentivized

• The automated system has improved advertising campaigns.
• We noticed an increase in customer activity.
• We received valuable data about your users.

Incentivized