Frrole Scout vs. Publer

Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.

Incentivized

Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version

• The affinity of users using a particular keyword, towards other related keywords.
• Location based trends.

• A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
• Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
• Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.

• Historical data since there are certain brands which are present for decades.
• An overview of timeline series with respect to social media platforms.
• Automatic query suggestions.

Incentivized

• Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
• The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
• Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
• I'd also love to see better integration with my personalized AI, trained on my business.

Incentivized

I love the tool, is simple and useful

It's a great too, one of the best I've used, but there's room for improvement with small, nagging issues. I'm able to do nearly everything I want to accomplish with my social media accounts, but there are a couple of workarounds I need to implement myself to get it to do exactly what I want.

Incentivized

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even customizing for each platform.

Incentivized

I just used the web integration

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• It helps sharpen the plans to ensure the right audience is being reached out to.
• Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized