Item: Publer
Rating: 9
Author: Jonathon Andrews

Overall Satisfaction with Publer

Use Cases and Deployment Scope

We need batch social media posting, scheduling, automation, and analytics. Publer is great at letting us integrate with Canva to schedule posts for over 30 channels and multiple brands easily and cheaply. Hashtag features let you easily add to your posts, and you can tag on platforms that allow it. Separate post customization is great as well.

Pros and Cons

Pros

UI
Price
Scheduling
Integration with Canva

Cons

make it easier to do reel thumbnails
calendar view gets crowded in UI
fight for more post tagging on different platform apis

Return on Investment

allows us to be a small team and do more
manage tracking complexity
manage engagement and social media follow up

Usability

The UI for Publer has a great look and feel and it is very easy to use. When I first started using Publer I was very happy that it all seemed intuitive and the adding of social channels and setting up profiles works very smoothly as well. Overall very easy to use.

Alternatives Considered

Later Social

Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even customizing for each platform.

Key Insights

Do you think Publer delivers good value for the price?

Yes

Are you happy with Publer's feature set?

Yes

Did Publer live up to sales and marketing promises?

Yes

Did implementation of Publer go as expected?

Yes

Would you buy Publer again?

Yes

Other Software Used

Canva, Adobe PhotoShop, Asana

Likelihood to Recommend

Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.

Publer Feature Ratings

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Publer for social teams