FullContact vs. mParticle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullContact
Score 8.0 out of 10
N/A
FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A
mParticle
Score 8.6 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Pricing
FullContactmParticle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FullContactmParticle
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullContactmParticle
Considered Both Products
FullContact
Chose FullContact
Radicale is a Linux-based contact server that works well with many platforms. It is not the most user-friendly, but if you know your way around creating virtual servers and putting them in the cloud this could be a great free solution for you. The best part is you can have …
Chose FullContact
FullContact is more full-featured than IdentityLink and provides better demographic information.
Chose FullContact
The best feature is the daily contact updates from information found on the web. Also, it is the only app I've used that accurately transcribes info from business cards.
Chose FullContact
FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty …
Chose FullContact
Definitely much better than all competitors in keeping information up to date and integrating all contacts found on your other accounts. Much better format for storing contacts and the interface is well-organized and easy to use. Also, great for use by teams across the …
mParticle
Chose mParticle
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
Chose mParticle
I wasn't a part of the decision making process
Chose mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Chose mParticle
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
Chose mParticle
Great customer service over Segment and really solid UI.
Best Alternatives
FullContactmParticle
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Enterprises
Treasure AI
Treasure AI
Score 9.0 out of 10
Bloomreach
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Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullContactmParticle
Likelihood to Recommend
8.0
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
5.5
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
In-Person Training
10.0
(0 ratings)
-
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullContactmParticle
Likelihood to Recommend
It imports data found on the internet (such as social media profile URLs, web addresses, etc.) to your contact database. The app actually uses humans to import data from your business cards using a snapshot (and does so accurately). It allows you to download a backup of your contact database that can be uploaded to your email client. FullContact integrates with Google a.ccounts, Twitter, LinkedIn, Yahoo, and more. It also provides a good format for importing contact databases using Excel. However, customer service is a bit slow
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Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.
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Pros
  • They have an API, which is a step above other identity resolution providers.
  • They can merge many disparate sources of data into a single identity.
  • Good client services team
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  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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Cons
  • Making contacts read only.
  • Price.
  • Free for education.
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  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
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Likelihood to Renew
This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
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It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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Usability
Very easy to use online and great mobile app as well
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No answers on this topic
Reliability and Availability
Automatically updates contacts daily
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No answers on this topic
Performance
Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
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No answers on this topic
Support Rating
Their support is very responsive and friendly.
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They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.
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In-Person Training
Very user-friendly, especially since it aggregates information from Google every day to update contacts.
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No answers on this topic
Online Training
Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
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No answers on this topic
Implementation Rating
Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
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No answers on this topic
Alternatives Considered
Radicale is a Linux-based contact server that works well with many platforms. It is not the most user-friendly, but if you know your way around creating virtual servers and putting them in the cloud this could be a great free solution for you. The best part is you can have read-only contacts!
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mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
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Scalability
Easily updates contact information
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No answers on this topic
Return on Investment
  • Positive time saving after initial upload
  • Negative time investment to monitor and correct bulk uploading issues
  • Positive accurate social profile information
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  • This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
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