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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Pricing
    FullstorySalesforce Data 360
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Data Cloud for Marketing
    $108000
    per year per org
    Offerings
    Pricing Offerings
    FullstorySalesforce Data 360
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstorySalesforce Data 360
    Considered Both Products
    Fullstory
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    FullstorySalesforce Data 360
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Salesforce Data 360
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Salesforce Data 360
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    -
    Ratings
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Connect to traditional data sources00 Ratings8.19 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.86 Ratings
    Data Transformations
    Comparison of Data Transformations features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    -
    Ratings
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Simple transformations00 Ratings8.810 Ratings
    Complex transformations00 Ratings7.010 Ratings
    Data Modeling
    Comparison of Data Modeling features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    -
    Ratings
    Salesforce Data 360
    7.8
    10 Ratings
    2% below category average
    Data model creation00 Ratings8.310 Ratings
    Metadata management00 Ratings7.89 Ratings
    Business rules and workflow00 Ratings8.010 Ratings
    Collaboration00 Ratings7.710 Ratings
    Testing and debugging00 Ratings7.510 Ratings
    Data Governance
    Comparison of Data Governance features of Fullstory and Salesforce Data 360
    Feature
    Fullstory
    -
    Ratings
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Integration with data quality tools00 Ratings7.510 Ratings
    Integration with MDM tools00 Ratings6.48 Ratings
    Best Alternatives
    FullstorySalesforce Data 360
    Small Businesses
    No answers on this topic
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstorySalesforce Data 360
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.2
    (12 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    6.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    8.2
    (12 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstorySalesforce Data 360
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
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    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
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    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    Salesforce
    No answers on this topic
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
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    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    Salesforce
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    Salesforce
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Salesforce
    No answers on this topic
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    Salesforce
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
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    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    Salesforce
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data