Fundraising tools to engage donors and increase conversion by integrating with a nonprofit’s existing website. The solution includes pre-built components to add to a website, and allow donors to give donations from cards, digital wallets, bank transfers, and non-cash payment methods. Fundraise Up supports giving websites in multiple languages, and can include security and fraud protection features.
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GoFundMe Pro
Score 8.1 out of 10
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GoFundMe Pro is nonprofit fundraising software designed to help organizations fundraise in any way they want, wherever they want. GoFundMe Pro aims to unlock new opportunities to inspire giving, reach broader audiences, and drive greater impact. GoFundMe states they have supported over $40 billion in giving since 2010.
FundraiseUp is best utilized in arenas where the non-profit has some room for growth/expansion and/or the market is medium/large (100,000+ city). Small audience organizations might see some improvement but in my estimation won't see the ROI from the 5% (or more) charge per donation. Both well-established orgs and growing ministries can benefit from this platform. Another great reason to go with FRU is the incredibly easy user-interface for both the donor and the admin. The AI features built into the form provide incredible LIVE adjustments to optimize conversions and monthly giving. It is worth the extra cost (per donation) if you're community is large enough
Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
Slow to roll out some donor payment options like Venmo.
Not inexpensive price point and on an annual contract, so the software is definitely an investment.
For both donors and admin, Fundraise Up is the best donation platform (gateway) that I have ever used. It is optimized throughout the experience to be incredibly easy and unmatched in how robust it is. The many options Fundraise Up provides from sticky buttons, to pop-ups, to full landing pages is diverse and serves any need an org might have.
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
Fundraise Up understands their lane and they absolutely nail it! They have worked hard to be the very best in their niche and have gone above and beyond to integrate with other solutions for a streamlined approach to data management. I have not experienced a better solution in my almost 20 years of nonprofit marketing.
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.