Fin vs. Gist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fin
Score 8.8 out of 10
N/A
Fin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.
$0.99
one-time fee per outcome
Gist
Score 9.5 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Pricing
FinGist
Editions & Modules
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro add-on
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Professional
$29.00
per month
Premium
$99.00
per month
Offerings
Pricing Offerings
FinGist
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
FinGist
Considered Both Products
Fin
Chose Fin
Fin was chosen because of its product's readiness for AI implementation. Its AI was much more advanced and operational, offered significant benefits, and was quickly adopted by the team. Fin met the improvements we needed to grow our support operations.

La elección de Fin …
Chose Fin
I have not compared competing services; however, if the pricing gets too high, I might consider it.
Chose Fin
In personal preference, I would always pick Fin over any of the aforementioned products. For me, it's its easier to set up, very intuitive interface, amazing workflow builder and one of the most important parts it stands out above all, is the team behind Fin. Success and …
Chose Fin
We used a much older version of Zendesk six years ago, so the AI features didn't exist back then—which makes it pretty hard to compare. In any case, I immediately found Intercom simpler, more intuitive, and more professional, with features the other platform didn't offer. …
Chose Fin
Fin completely surpasses our old system for support requests. Not only can we get granular data for each customer interaction, but we also now have access to top-quality metrics and reporting. The integrative nature of Fin also made it easier to transition platforms by simply …
Chose Fin
Both are quite similar, and we use both (Fin in Intercom, Chatbase in our custom in-app bot).
Chose Fin
Forethought AI Agents, by Zendesk, Freddy AI for CX and HubSpot Service Hub
Chose Fin
We selected Intercom over Zendesk as AI was ready to use and Zendesk did not have such features. Overall it was the right decision and everything including the switch to intercom went quite well.
Chose Fin
The choice was made before I joined the company, but we've evaluated the usage and purpose of Fin across the years and are still happy with our choice.
Chose Fin
Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.
Chose Fin
Since I have worked for the company, we have not used other tools that are similar.
Chose Fin
Our previous support platform didn't offer an AI agent (they used it internally for their own tickets, but there were delays with shipping it to their users, i.e., us, so we migrated to Intercom). Our colleagues from different brands within our own company demoed a different …
Chose Fin
There are so many AI platforms available, and you could theoretically build a system using the available AI API's from any of the big platforms. However, I dont think it's as easy as this. Intercom is deliberately built for customer service, the features they are releasing a …
Chose Fin
Fin by Intercom vs. Zendesk/Salesforce - Fin by Intercom is often cheaper at low-to-mid volumes because it has a lower base platform fee (starting around $29–$39/seat). However, Zendesk AI and Salesforce Agentforce can be more predictable for massive enterprises because they …
Chose Fin
We use Fin because we already use Intercom, and it was easy to train on and implement, given our current use of Intercom.
Chose Fin
I have only used the free versions of ChatGPT and Claude but I will say that Fin by Intercom AI is built specifically around our data that we give it access to, so its going to be a lot much accurate and safer for an organization to use. We have been happy Fin by Intercom users …
Chose Fin
We decided on Fim due to the ease of creation and integration, as well as its better-developed support.

Decidimos pelo fim pela facilidade na criação e integração Assim como, um suporte melhor desenvolvido
Chose Fin
Fin beat out our competitors in price, accuracy, ease of set-up/training, and also allowed us a free demo environment during the exploratory phase without needing to sign anything.
Chose Fin
Granted I think both Zendesk and Salesforce are very good tools, I still think that Fin by Intercom is the best I've used. Salesforce can be very laggy at times, and there's nothing that can be done about it. The interface is clunky. Zendesk is coming in at a real close second, …
Chose Fin
Huge difference: Crisp is immature yet can't read images or send images; the workflows are broken and cannot be relied upon. The agent breaks in between and is yet way behind. It need a lot of work yet and will be good to go in an year or two.
Chose Fin
Although we have not utilised a specific chat box like Fin before in other websites, we have used ChatGPT and Claude within our general work. Our Product and Engineering team make use of Devin within Azure Dev Ops to support with their work. However, Fin is the most suitable …
Gist
Chose Gist
Gist is more refined and its tools are very well integrated overall. However, its pricing is on the expensive side and this doesn't really help it stand-out. HubSpot has significantly more generous Free plan, while Dashly offers many of the Premium Gist tools at a fairer price, …
Chose Gist
My main use for Gist is live chat. I personally find their live chat to be one of the best, and their mobile app to be invaluable for small businesses on the go. I can receive and response to messages wherever I am, which is imperative for my use case.
Chose Gist
Gist a more integrated and unified product for Sass companies. Some competitors don't have strong chat + email automation + help desk. Other competitors have the features, but they are not well integrated. Gist has integrated complete customer contact with a very finished …
Chose Gist
I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most …
Chose Gist
Gist is a much more robust software with a variety of marketing tools in its arsenal. Things like website tracking is also extremely robust and it has many more features.

The ease of setup is also more enjoyable and intuitive in Gist so the overall result is that you can learn …
Chose Gist
Gist is much more affordable, but intercom is a better product. I recommend going for Gist to begin, and then migrating if you need more.
Chose Gist
Intercom increases its price on a monthly basis. Besides they don't offer some features as Gist, specially about on forms.
We think Gist is targeted to SMB companies, differentially from Intercom that seems to be appropriate for larger companies.
One main difference between then …
Chose Gist
Gist is only a few years old, so it lacks some of the features of Drip and ActiveCampaign, but I believe they will get there.
Chose Gist
Hubspot and Salesforce are great and powerful, they are just so much more expensive than what I need.
Chose Gist
We went with Gist because it had the features we needed at a price we liked. The feature list has grown over time, which is really appreciated. We joined Gist a long time ago (it was still called ConvertFox back then) and have been happy customers for a long time. Happy with …
Chose Gist
Gist is much more than a basic mailing list system with chatbot integration and automation that connects you to your prospects in real-time live from your website.
Administering your contacts on Gist is much easier with less hassle.
And Gist can integrate with most of the major …
Chose Gist
Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition …
Chose Gist
We've used Dashly and Tawk.to. Gist looks better than Tawk and that's the reason we switched from Tawk to Gist. But the feature that puts Gist above Dashly is the ability to collect user names and emails before they start the chat automatically. It is important for our business …
Chose Gist
They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable.

Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist …
Chose Gist
Gist is better because easy of use and pricing. Hands down. It has an unbeatable cost-benefit ratio. Customer service has been with us since we started using it. That's great. For us, shortcomings such as no CRM are manageable. We like its front end appearance and customization …
Chose Gist
Gist is my first email and chat multi-purpose automated SAAS tool so can't really comment on others I've tried. They came recommended to me by an entrepreneurial group I am a member of. Anecdotally I evaluated it against ActiveCampaign and Mailchimp and it was far better in …
Chose Gist
Gist is much more complete than other tools like Crisp, Customerly, etc, at a cheaper price. The perfect deal for your business.
Chose Gist
Having a support ticket system is good and will help you resolve issues but, having an all-in-one tool that can let you not only resolve an issue but also to go above and beyond with customer support that later on translates into sales is priceless. That is the kind of tool …
Chose Gist
You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than MailChimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more …
Chose Gist
Intercom was pricy and less user-friendly in comparison to Gist. It did have a broader range of features that we could use in our plan. However, we didn't see any return of investment in having many features to choose from if the price was too high for what was being offered at …
Features
FinGist
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Fin
-
Ratings
Gist
8.9
Ratings
2% above category average
Chat history and transcripts00 Ratings8.90 Ratings
Chat reporting00 Ratings8.90 Ratings
Chat and web analytics00 Ratings8.90 Ratings
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FinGist
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User Ratings
FinGist
Likelihood to Recommend
8.9
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.2
(0 ratings)
Usability
8.3
(0 ratings)
6.7
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
6.4
(0 ratings)
8.6
(0 ratings)
Online Training
7.4
(0 ratings)
-
(0 ratings)
Implementation Rating
6.6
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
FinGist
Likelihood to Recommend
Fin is fantastic at answering simpler inquiries, where the range and types of questions are easier to categorize. Thereby reducing the subset of possible answers. Where it has shown great improvement - but still needs more improvement - is by becoming a true Agentic AI support engineer that is capable of answering more technically nuanced questions. Our product has a lot of variables used for troubleshooting that cannot be adequately captured in documentation. Even though we provide thousands of pages of spec docs, each issue is unique. Training and empowering Fin to be as good as a Level 1 support engineer is still very challenging.
Read full review
Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier.
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Pros
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
  • Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more.
  • There is even an awesome live view that lets me spy on visitors to see how they're using the site.
  • The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist.
Read full review
Cons
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
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  • Free plan limits are too low.
  • Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose)
  • Pricing structure - Support bot should not be an add-on but a core feature.
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Likelihood to Renew
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
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Usability
The platform is overall clear and intuitive. As with any new platform, there's a learning curve, but that wasn't an issue for our team (and it shouldn't be an issue for others). Fin options are scattered across several submenus, and I'd like them grouped together, but I also like having all those training-related tabs open at all times, so it's not much of a real issue for me.
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Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly!
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Reliability and Availability
always there
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No answers on this topic
Performance
Fin is super quick and top notch.
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No answers on this topic
Support Rating
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
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I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+
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Online Training
It was great. We were able to walk through step by step and get our questions answered along the way.
Read full review
No answers on this topic
Implementation Rating
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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No answers on this topic
Alternatives Considered
Fin completely surpasses our old system for support requests. Not only can we get granular data for each customer interaction, but we also now have access to top-quality metrics and reporting. The integrative nature of Fin also made it easier to transition platforms by simply integrating with the previous system.
Read full review
They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours.
Read full review
Scalability
The product is very scalable and has helped us scale our user base and onboard 10x the users in just one month. We couldn't have done it without Fin
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No answers on this topic
Return on Investment
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
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  • Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs.
  • The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software.
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ScreenShots

Fin Screenshots

Screenshot of the interface to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of Fin handling a complex query. Fin can securely retrieve data and take action in external systems like Shopify, Stripe, and Salesforce.Screenshot of Fin works across phone, email, chat, Slack, and more so every customer receives accurate, personalized responses, wherever they reach out.Screenshot of some procedures to train Fin to handle queries with multiple steps, business logic and third-party systems from start to finish. Natural language instructions can be combined with deterministic controls to create powerful Procedures that follow exact rules when needed.Screenshot of the dashboard to monitor and evaluate quality against standards across both Fin and human conversations.Screenshot of the dashboard to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings