GitLab vs. Optimizely Feature Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GitLab
Score 8.9 out of 10
N/A
GitLab DevSecOps platform enables software innovation by aiming to empower development, security, and operations teams to build better software, faster. With GitLab, teams can create, deliver, and manage code quickly and continuously instead of managing disparate tools and scripts. GitLab helps teams across the complete DevSecOps lifecycle, from developing, securing, and deploying software. Differentiators, as described by Gitlab: Simplicity: With GitLab, DevSecOps can…
$0
per month per user
Optimizely Feature Experimentation
Score 7.4 out of 10
N/A
Optimizely Feature Experimentation combines experimentation, feature flagging and built for purpose collaboration features into one platform.N/A
Pricing
GitLabOptimizely Feature Experimentation
Editions & Modules
GitLab Essential
$0
per month per user
GitLab Premium
$29
per month per user
GitLab Ultimate
$99
per month per user
No answers on this topic
Offerings
Pricing Offerings
GitLabOptimizely Feature Experimentation
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
GitLabOptimizely Feature Experimentation
Top Pros
Top Cons
Features
GitLabOptimizely Feature Experimentation
Version Control Software Features
Comparison of Version Control Software Features features of Product A and Product B
GitLab
8.6
3 Ratings
18% above category average
Optimizely Feature Experimentation
-
Ratings
Branching and Merging9.03 Ratings00 Ratings
Version History8.33 Ratings00 Ratings
Version Control Collaboration Tools8.73 Ratings00 Ratings
Pull Requests8.73 Ratings00 Ratings
Code Review Tools8.33 Ratings00 Ratings
Project Access Control9.33 Ratings00 Ratings
Automated Testing Integration8.03 Ratings00 Ratings
Issue Tracking Integration8.03 Ratings00 Ratings
Branch Protection9.33 Ratings00 Ratings
Best Alternatives
GitLabOptimizely Feature Experimentation
Small Businesses
Git
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Score 10.0 out of 10
Kameleoon
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Score 9.5 out of 10
Medium-sized Companies
Git
Git
Score 10.0 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
Perforce Helix Core
Perforce Helix Core
Score 6.3 out of 10
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Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GitLabOptimizely Feature Experimentation
Likelihood to Recommend
8.8
(122 ratings)
7.4
(22 ratings)
Likelihood to Renew
9.9
(4 ratings)
8.0
(1 ratings)
Usability
9.0
(5 ratings)
9.0
(1 ratings)
Support Rating
9.1
(11 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
GitLabOptimizely Feature Experimentation
Likelihood to Recommend
GitLab
We started to use GitLab for hosting git source code repositories of our projects only but slowly we started to use it to store container images, packages, dependency proxy as well infrastucture registry and it is now well suited for Continuous Integration in our projects, It wasn't that good in Continuous Deployment before 12.0 version but after 12.0 it is amazingly good for Continuous Deployment as well since it keeps deployment information in a well organized manner which can be configure in ci yaml configuration.
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Optimizely
I would use Optimizely Feature Experimentation when we would like to run basic experiments where metrics to be tracked are impressions, revenue or clicks. However, most of our experiments are tracking more complex metrics and this functionality is not enough. We still need to do work to analyse the data in our end.
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Pros
GitLab
  • GitLab excels in managing code versions, allowing easy tracking of changes, branch management, and merging contributions.
  • It helps maintain code stability and reliability, saving time and effort in the development or research workflow.
  • Powerful code review features, enabling collaboration and feedback among team members.
  • Robust project management features, including issue tracking, kanban boards, and milestones.
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Optimizely
  • Its ability to run A/B tests and multivariate experiments simultaneously allows us to identify the best-performing options quickly.
  • Optimizely blends into our analytics tools, giving us immediate feedback on how our experiments are performing. This tool helps us avoid interruptions. With this pairing, we can arrive at informed decisions quickly.
  • Additionally, feature toggles enable us to introduce new features or modifications to specific user groups, guaranteeing a smooth and controlled user experience. This tool helps us avoid interruptions.
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Cons
GitLab
  • CI variables management is sometimes hard to use, for example, with File type variables. The scope of each variable is also hard to guess.
  • Access Token: there are too many types (Personal, Project, global..), and it is hard to identify the scope and where it comes from once created.
  • Runners: auto-scaled runners are for the moment hard to put in place, and monitoring is not easy.
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Optimizely
  • Splitting feature flags from actual experiments is slightly clunky and can be done either as part of the same page or better still you can create a flag on the spot while starting an experiment and not always needing to start with a flag.
  • Recommending metrics to track based on description using AI
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Likelihood to Renew
GitLab
Gitlab is the best in its segment. They have a free version, they have open-source software, they provide a good service with their SaaS product, they are a fully-remote company since the beginning (which means they are fully distributed and have forward-thinking IMO). I would certainly recommend them to everyone.
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Optimizely
No answers on this topic
Usability
GitLab
I find it easy to use, I haven't had to do the integration work, so that's why it is a 9/10, cause I can't speak to how easy that part was or the initial set up, but day to day use is great!
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Optimizely
All features that we used were pretty clear. They have a good documentation
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Support Rating
GitLab
At this point, I do not have much experience with Gitlab support as I have never had to engage them. They have documentation that is helpful, not quite as extensive as other documentation, but helpful nonetheless. They also seem to be relatively responsive on social media platforms (twitter) and really thrived when GitHub was acquired by Microsoft
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Optimizely
No answers on this topic
Implementation Rating
GitLab
No answers on this topic
Optimizely
It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
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Alternatives Considered
GitLab
GitLab is easily the preferred tool when it comes to versioning and source control. With other tools the UI often feels outdated and clunky leading to inefficiency and confusion. With some of the sleeker tools such as GitKraken, while the aesthetic is pleasing, the experience is plagued by a lack of support, lack of optional plugins, and a plethora of bugs that cause unnecessary legwork to resolve. GitLab is the best of both aesthetic and functionality
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Optimizely
Optimizely Feature Experimentation is better for building more complex experiments than Optimizely Web. However, Optimizely Web is much easier to kickstart your experimentation program with as the learning curve is much lower, and dedicated developer resources are not always necessary (marketers can build experiments quickly with Optimizely Web without developers' help).
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Scalability
GitLab
No answers on this topic
Optimizely
had troubles with performance for SSR and the React SDK
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Return on Investment
GitLab
  • We were able to streamline our project's codebase which made us very organised and laid out a proper plan for development.
  • Our deployment and infra pipelines are well structured now making our process 10x faster.
  • We are more focused into project building rather infra, as infra is totally on autopilot mode. Which has enabled us to grow our ROI by records.
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Optimizely
  • Experimentation is key to figuring out the impact of changes made on-site.
  • Experimentation is very helpful with pricing tests and other backend tests.
  • Before running an experiment, many factors need to be evaluated, such as conflicting experiments, audience, user profile service, etc. This requires a considerable amount of time.
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ScreenShots

GitLab Screenshots

Screenshot of GitLab, a comprehensive DevSecOps platform.Screenshot of Security DashboardScreenshot of Merge Request

Optimizely Feature Experimentation Screenshots

Screenshot of AI Variable suggestions: AI helps to develop higher quality experiments. Optimizely’s Opal suggests content variations in experiments, and helps to increase test velocity  and improve experiment qualityScreenshot of Integrations: display of the available integrations in-app.Screenshot of Reporting used to share insights, quantify experimentation program performance using KPIs like velocity and conclusive rate across experimentation projects, and to drill down into the charts and figures to see an aggregate list of experiments. Results can be exported into a CSV or Excel file, and KPIs can be segmented using project filters, experiment type filters, and date rangesScreenshot of Collaboration: Centralizes tracking tasks in the design, build, and launch of an experiment to ensure experiments are launched on time . Includes calendar, timeline, and board views in customizable views that can be saved to share with other stakeholdersScreenshot of Scheduling: Users can schedule a Flag or Rule to toggle on/off,  traffic allocation percentages, and achieve faster experimentation velocity and smoother progressive rolloutsScreenshot of Metrics filtering: Dynamic event properties to filter through events. Dynamic events provide better insights for experimenters who can explore metrics in depth for more impactful decisions