Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.
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Mural
Score7.7 out of 10
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MURAL (formerly Mural.ly) from Tactivos (DBA MURAL) in San Francisco is described by the vendor as a digital workspace and visual collaboration tool, designed for creative teams to make the process of design more efficient for distributed teams, working remotely.
I’ve found that Glassbox is particularly well-suited during marketing campaigns, because you can export and analyze data in real-time, track the campaign’s effectiveness, and gain immediate insight into how customers are interacting with your website. With these insights, we’re able to tweak campaigns on the fly to increase engagement and conversion rates. Similarly, since Glassbox allows us to monitor customer interactions in real-time, we gain immediate feedback on how our users are engaging with a new digital feature on our platform, for example. We can then quickly identify any usability issues or friction points, make adjustments in real-time to improve the user experience, and maximize the success of the new feature.
I've recommended MURAL to a lot of people in a lot of fields. This is a great tool for any group of people that might stand around a white board if they were in person. Even if they are in person, I still recommend it pretty often because, unlike a white board, MURAL is virtual, so it can go offline with you. I've recommended it to other Software Teams, individual software developers, engineering teams, Sales Managers, Office Staff, Manufacturing teams, and more.
enables easy for all collaboration especially in the hybrid environment
makes brainstorming better as users can create digital sticky notes, draw diagrams, and add images to visually represent concepts and ideas
it helps to visualize data effectively - users can create charts, graphs, and diagrams to present data-driven insights to team members and stakeholders
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It's a pretty powerful platform, and my sense is that most users don't utilize it to its fullest potential. Glassbox could help by offering a more comprehensive onboarding program (maybe even customized training sessions or live workshops tailored to the needs and use cases of FSIs)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Glassbox is very easy to use, and with the AI features which it has inside, it has been very easy for us to not only find the relevant sessions but also summarize them and interact with the summary - so we now have all types of people in our org who use Glassbox - including those who are purely non-tech. Also, I must give a huge shoutout to our customer support team who have been instrumental in helping us get value from Glassbox
Overall, MURAL is really easy to use, but there are a couple downsides. It's really easy to make areas of the board consistent because double clicking adds stickies that match those around the current one. It's really easy to connect the elements. And it's really easy to organize elements. Inconsistent controls, Panning, Line Connections, and latency are the only issues I had. My biggest issue is that the MURAL mouse buttons are very different from most similar software. This always causes me problems switching to a graphics software or 3D modelling software. Because MURAL uses the same button to pan and move elements, it's really easy to move things when panning around. The lines can also be a (sometimes huge) problem because thew will occasionally disappear or connect to things incorrectly. I think this is tied to latency issues which, in addition to causing phantom lines, can sometimes cause confusion to your team.
Glassbox is a customer experience management platform that provides various tools to help organizations understand and improve the customer journey. There may be other products that offer similar capabilities, such as FullStory, UserTesting, and Clicktale. These products may provide similar features, such as session replay, advanced analytics, and integration with other tools. It is important for organizations to carefully evaluate the specific needs and goals of their business and choose a product that aligns with those objectives.
Mural was easier to use and share compared with Whiteboard. Whiteboard's functionality is limited. It is also integrated into Teams in an odd way that makes it difficult for team members to refer to old whiteboards. Mural as a stand alone web app is better.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Glassbox has really taken us to the next level in terms of customer sentiment analysis and informed decision-making. We're capturing 100% of customer sessions, and with Glassbox we're able to address hidden issues and make decisions that enhance the experience of our entire customer base, as opposed to just a select few. Our strategic decisions are now based on accurate, comprehensive data, and we're seeing the fruits of this. Our customers are more engaged (and more loyal), our conversion rates are climbing, and our business is growing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
