Good for transferring over an existing site. Truth be told, I haven't used it for building a brand new site-- I know that this is a fairly common thing but I just never needed it. For what I've used it for, it has worked well. For a small business with anyone with a little bit of technical skill, it's surprisingly good.
Many of our competitors were franchised base or a "factory store" meaning they HAD to use a specific software. This could be nice, but also very intrusive, in that they saw everything you were doing and could dictate what/when/how you ordered merchandise. So this is good for the independent retailer who does not need or have access to something created at a large corporate level.
Like any complex program there were bells and whistles that were bundled and only available if you paid for a better package.
Tech Support was paid for on an annual plan and even though we rarely needed it, the few occasions I did have to call (never during regular working hours of course) I wan't a "gold" member and therefore had to pay or wait or both
GoDaddy is the number one player in town. They have the most competitive and best pricing on everything from domain name registration to hosting packages that are very affordable. But of course due to inflation and everything going up in price today GoDaddy has raised their rates but nothing ever comes back down.
We use Wix currently for our online store. It is nice and easy to use, but they don't offer the email domains as well (the last time we checked). They have pretty decent customization of the web page, but still limited. We're going to try it with GoDaddy, since we have other services from them already. It just doesn't make sense to pay two different companies for something we can do with one.
Their customer service is easily reachable. Someone is always available to help you at any given time 24 hours a day. They are simply the best in the whole wide world. They have the best engineers and support team. Whatever I need they are there to help and assist along the way every time.
GoDaddy reduces our ROI by costing me in non-billable hours. I don't charge clients for sitting on the phone with tech support to power cycle the server or fix the php.ini file, so my $/hr takes a hit.
Their nickel&dime strategy requires I have an additional conversation with clients about their max recurring fees. Small as they are, I need approval for upping their bill. GoDaddy is only the cheap option if you don't value security, stability, or performance.
It knew a lot more about the retail process than I did. For instance, I knew I should look at sell through reports, but did not know how to run them or read them. Their tutorials were very helpful
Even though I complained about the tech support, their user base forums were great for knowledge and trouble shooting and seemed to be well proctored by the comapny as well.
