Google AdSense vs. Outbrain

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdSense
Score 8.6 out of 10
N/A
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A
Outbrain
Score 5.3 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
Pricing
Google AdSenseOutbrain
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdSenseOutbrain
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Google AdSenseOutbrain
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdSenseOutbrain
Likelihood to Recommend
9.0
(7 ratings)
3.1
(17 ratings)
Usability
-
(0 ratings)
7.8
(5 ratings)
Support Rating
-
(0 ratings)
7.5
(7 ratings)
User Testimonials
Google AdSenseOutbrain
Likelihood to Recommend
Google
If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.
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Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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Pros
Google
  • Excellent Ads type and useful content
  • Excellent follow up and analytics
  • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
  • Excellent revenue for the bloggers who are honest about their content
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Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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Cons
Google
  • Google AdSense should monetize mobile applications
  • Google AdSense should monetize Mac native applications and games
  • Google AdSense should pay out more for a click for tier 1 countries traffic
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Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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Usability
Google
No answers on this topic
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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Support Rating
Google
No answers on this topic
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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Alternatives Considered
Google
As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.
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Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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Return on Investment
Google
  • Helps us strategize better around potential ad revenue models
  • Helps us evaluate the impact of ads on the user experience on the front end
  • The optimization recommendations have generated an improvement revenue-wise
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Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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ScreenShots