Adometry (legacy) vs. Triple Whale

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Incentivized

For paid social accounts where demand generation, storytelling, and advanced attribution are necessary, this can help visualize that story and track a customer's journey in ways that you just otherwise wouldn't be able to do in a paid social platform. It does it so quickly that you're hardly taking any time to actually create these really advanced visualizations, which can help validate some of the thoughts or ideas you have on what the data is saying. In some cases, it can redirect you towards new thoughts or paths of what might or might not be happening that you otherwise wouldn't have thought of. Think of it almost like another expert on your team that just is a genius with data

Incentivized

• Data Dashboard.
• Connects directly to Google Ads.
• Can export data.

Incentivized

• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

Incentivized

• There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
• custom reports take expertise to set up for all of our needs
• default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Incentivized

• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

Incentivized

Without Moby, I'm not sure how much I would use Triple Whale. It feels a little intimidating, even to someone who is an expert in the field. Just because we're an expert at paid social or paid search doesn't mean we're an expert at attribution. There is a level of hand-holding necessary if we didn't have that AI integration to be able to use more plain language to unearth the golden nuggets that live within Triple Whale. Moby brings that to life.With Moby, it's a 10. It's amazing. Without Moby, it's probably a six. I'm sure all of the amazing nuggets still exist, but it's just hard to dig them up

Incentivized

GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.

Incentivized

The triple whale is a more holistic consolidated view of the ad spend and sales picture.

Incentivized

• giving more insight into our ROI
• i can trust what i see in GA

Incentivized

• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

Incentivized