Attribution in Google Analytics vs. Triple Whale

This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.

Incentivized

This is only useful for businesses engaged in D2C marketing at scale. The cost would not be justified otherwise. You also need to have a certain level of in-house expertise to set up and use the tool accurately to ensure your data is accurate and reliable.

Incentivized

• Traffic Analytics
• Geo Analytics
• Campaign Analytics

Incentivized

• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

Incentivized

• Actual customer service agents that can help and answer questions.
• Better explanation of each and every datapoint.
• More user-friendly interface and experience.

Incentivized

• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

Incentivized

Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good

Incentivized

The triple whale is a more holistic consolidated view of the ad spend and sales picture.

Incentivized

• It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.

Incentivized

• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

Incentivized