Google BigQuery vs. Google Cloud SQL

Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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Does what it promises well, for instance, as a sidecar for the main enterprise data warehouse. However, I would not recommend using it as the main data warehouse, particularly due to the heavy business logic, as other dedicated tools are more suitable for ensuring scalable operations in terms of change management and multi-developer adjustments.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• It has a easily and user understandable interface which provides it every necessary feature to come up with.
• It's backend is very strong that can help us to run big quieres without any hesitation.
• It's integration with other tools are one of the powerful feature which makes it more suitable to use.

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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• Increasing support for more database engines may enable a wider range of application needs to be met.
• Implementing and updating cutting-edge security features on a constant basis.
• Streamlining and enhancing the tools for transferring data to Google Cloud SQL from on-premises databases or other cloud providers.

We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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It fits the current needs and bandwith of out lean organization.

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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As with other cloud tools, users must learn a new terminology to navigate the various tools and configurations, and understand Google Cloud's configuration structure to perform even the most basic operations. So the learning curve is quite steep, but after a few months, it gets easier to maintain.

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I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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GCP support in general requires a support agreement. For small organizations like us, this is not affordable or reasonable. It would help if Google had a support mechanism for smaller organizations. It was a steep learning curve for us because this was our first entry into the cloud database world. Better documentation also would have helped.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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Unlike other products, Google Cloud SQL has very flexible features that allow it to be selected for a free trial account so that the product can be analyzed and tested before purchasing it. Integration capabilities with most of the web services tools are easier regarding Google Cloud SQL with its nature and support.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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• Improved integration with Google Cloud, we have set up some automations with Google Workspace, and we have noticed that the raw data sharing between them is very fast as compared to using some other managed database, not sure why.
• Due to some downtime during maintenance, we had to set up a relatively small service which ingested the data while this went down and dumped it when it came back up. So this was a negative impact on our ROI, since now we had to remedy this downtime against the same profit margins
• It was cheaper than the legacy aws service since we needed large database instances

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