TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    IBM Verify

    Score8.7 out of 10
    N/AIBM Verify, formerly known as IBM Cloud Identity, is an identity-as-a-service (IDaaS) offering that aggregates dynamic user, device and environmental context to automate risk protection and continuously authenticate any user to any resource.

    $1.81

    per month per user

    Pricing
    Google Business ProfileIBM Verify
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Business ProfileIBM Verify
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Sample Pricing Breakdown (NOTE: for competitive pricing per contract, please consult with your IBM Security Account Rep) Users: 5,000 SSO* -- USD 1.71 per user per month MFA* -- USD 1.71 per user per month Adaptive Access* -- USD 1.71 per user per month Lifecycle and provisioning** -- USD 2.01 per user per month Identity analytics** -- USD 2.13 per user per month * Single sign-on (SSO), multifactor authentication (MFA) and adaptive access pricing based on total active monthly users per use case. Costs decrease if users are active less than once per month. ** Lifecycle and provisioning and identity analytics pricing based on total users per use case.
    More Pricing Information
    Community Pulse
    Google Business ProfileIBM Verify
    Considered Both Products
    Google
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    90%
    Would buy again
    47 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    91%
    Delivers good value for the price
    42 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    90%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    100%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    95%
    Implementation went as expected
    40 Answers
    Features
    Google Business ProfileIBM Verify
    Identity Management
    Comparison of Identity Management features of Google Business Profile and IBM Verify
    Feature
    Google Business Profile
    -
    Ratings
    IBM Verify
    9.3
    54 Ratings
    13% above category average
    ID-Management Access Control00 Ratings8.949 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.351 Ratings
    Multi-Factor Authentication00 Ratings9.850 Ratings
    Password Management00 Ratings9.447 Ratings
    Account Provisioning and De-provisioning00 Ratings9.346 Ratings
    ID Management Workflow Automation00 Ratings9.349 Ratings
    ID Risk Management00 Ratings8.947 Ratings
    Best Alternatives
    Google Business ProfileIBM Verify
    Small Businesses
    No answers on this topic
    JumpCloud
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    No answers on this topic
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileIBM Verify
    Likelihood to Recommend
    9.2
    (48 ratings)
    8.9
    (53 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    8.5
    (3 ratings)
    7.3
    (16 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (20 ratings)
    Support Rating
    6.0
    (1 ratings)
    8.2
    (16 ratings)
    Configurability
    -
    (0 ratings)
    7.1
    (20 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (8 ratings)
    Professional Services
    -
    (0 ratings)
    8.3
    (5 ratings)
    User Testimonials
    Google Business ProfileIBM Verify
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
    Read full review
    IBM
    It is well-suited for managing different users and roles and assigning permissions based on their defined roles. It is well-suited when one needs to add extra layers of authentication for certain roles or users, create custom rules for some users, and so on.
    Incentivized
    Read full review
    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
    Read full review
    IBM
    • IBM Security Verify provides comprehensive identity and access management (IAM) capabilities.
    • IBM Security Verify provides multi-factor authentication (MFA) capabilities.
    • IBM Security Verify provides robust identity and access governance capabilities.
    • IBM Security Verify provides comprehensive auditing capabilities.
    • IBM Security Verify provides a comprehensive platform for managing and protecting privileged accounts.
    Incentivized
    Read full review
    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
    Read full review
    IBM
    • The mobile app can be a bit buggy at times if it gets fixed it would be great.
    • UI seems a bit old compared to modern tools out there.
    • There is a bit of a learning curve; if the developers can make it more intuitive it would be awesome.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    IBM
    It works flawlessly, i have never faced any major issues with this. It has all the features such as Iam and security management. I think its a good investment and the benefits we reap from this software are worth the price.
    Incentivized
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
    Read full review
    IBM
    While setup and implementation takes work and time, the flexibility and possibilities make up for that in the long run. This is not a product you can just install and run, but if you design and implement your ruleset well, it will save you a lot of work afterwards. Just make sure that the systems you want to use it for have an existing and proven connector.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    IBM
    It has never let us down since its inception and installation. User credentials and secure access have always been guaranteed. Ironclad security (through single sign-on, MFA, etc.) has ensured that our user credential details are safe as is our information/data. The correct access is given to users, based on role-based access with segregation of duty and the principle of least privilege being deployed. The IBM support has also been first class and they have proactively resolved any minor issues we have encountered.
    Incentivized
    Read full review
    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
    Read full review
    IBM
    The support team has always been the primary consultation base when we are faced by performance problems. From the deployment stage the team has managed to monitor the operation lifecycle and give best insights based on their observation. It works 24/7 to enhance productive service delivery to clients. The IBM Security Verify Support team has been the main player in the successful performance of this software.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
    Read full review
    IBM
    We conducted a comparison study between IBM Verify and Okta as well as Duo Security before making our selection. IBM Verify emerged as the perfect fit because its superior capability to integrate with our current system environment surpassed competitor security solutions. IBM Verify demonstrated superior reliability through its enterprise-class scalability and fully transparent auditing mechanisms.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    No answers on this topic
    IBM
    The licensing terms were favourable due to their flexibility based on the size and purpose of implementation. The billing frequency is done on quarterly basis. The vendor team has enacted best user policies that gives the company the full control of this platform. It is cost-effective as compared to most security verification tools in the market.
    Incentivized
    Read full review
    Professional Services
    Google
    No answers on this topic
    IBM
    In the case of adjustments, we were often able to carry them out completely on our own and only used professional services for new requirements. Particularly in the case of access management, it is very positive that we usually needed IBM for a task in less than an hour and then developed the solution further on our own.
    Incentivized
    Read full review
    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
    Incentivized
    Read full review
    IBM
    • Use of the software has enabled us to track access to our premises and systems, which has, in turn, reduced unauthorised access.
    • The software has enabled us to centralize identify and access management.
    • IBM Verify use in our organisation has reduced security risks by ensuring compliance, streamlining, and automating all critical identity management processes.
    Incentivized
    Read full review
    ScreenShots

    IBM Verify Screenshots

    Screenshot of IBM Verify (for CIAM) - Privacy and ConsentScreenshot of IBM Verify - Custom Application TemplateScreenshot of IBM Verify - Select Application TypeScreenshot of IBM Verify - Privacy Policy