Google Campaign Manager 360 vs. Scoro

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

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Scoro would be ideal for a larger business who is truly interested in developing a stronger and more efficient workflow. I honestly would have recommended it had it not been for the cost, the hidden fees, and the fact that I'd have to upgrade to an even more expensive plan if I wanted to get the most of the program for our level. We only needed one item, so would have ended up paying much more to not use a great deal of additional features. So, if you want to increase your workflow and have the funds, use them - absolutely. You will not regret it. But I cannot recommend it to someone who is on a tight budget

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• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• Great interface and user experience
• Fast, informative and compact platform
• Great invoicing and reminders system

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• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

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• Cost. I ended up not recommending this product simply because of the cost alone. There are hidden costs you will not know about until it is too late. Their pricing model is geared for bigger businesses, and can cripple smaller ones. The pricing is by user. If you get the most basic of plans (with a 900 onboarding charge), you will realize that all the things you actually need to make the program effective are on the next tier up...
• Quickbooks. At the time I was exploring this, Quickbooks was not very well integrated. If you wanted to include billing (which they do show promise for), then you will have issues here.

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Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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We prefer Scoro as it's faster and easier to use and learn. Also the fee structure makes a lot of sense for a smaller company.

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• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

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• Scoro could have had a wonderful impact on the workflow of the business. It allows for integrations most programs don't, including accounting and time tracking, and could have easily eliminated the need for an FTE through the streamlining of tasks alone.
• If we had implemented this program, we would have saved time, but all of the gains would have gone to pay for Scoro. It would not have balanced out, especially if they ever were to raise their rates.

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