Google Charts vs. Cyfe, by Traject

We can easily recommend Google Charts to any company that needs a way to visually represent their data. Another great thing about Google Charts is that it is free to use and does not require any membership fees. Although it requires a skilled used to be able to use the charts, the results are great and can be beneficial to any company who is looking to make better decisions.

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• they're free with Google suite and they have backing in terms of powerful Google apps which can be plugged in to perform multiple actions like using Google sheets to import raw data into Google Charts
• they're the most simple app to use when it comes to creating charts and visual dashboards
• ease of customization
• ease of using custom APIs from developers side to help make any types of charts and dashboards you want

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
• I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
• It would be great if Google Charts made it possible to integrate Google Chat into the platform.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Google Charts is about as easy to use as the rest of their applications. The UI is very well thought out, allowing you to add what you need, and customize it to your exact liking. The default theme is actually really nice, which helps as most of the time, customizing is not needed.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Google charts is always available and provides fast output.

Connectivity is occasionally very slow.

As a free tool with massively powerful, infinitely customisable charts that can be dynamically updated - Google Charts is my favourite data visualisation tool. However, my hatred of JavaScript does jade my view on it. This is the price of the tool though, and I'm glad it's available for me.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

The online training was solely done through self training on google's guide to charts.

Easy to implement

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the readers of websites with limited resources, the application shows up nicely is look and feel with charts. Great way of showing data visually.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.

• teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
• students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
• sales team could learn which kind of courses sold more to focus more on those areas

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations