Easy and Free to Start, Best Dashboard for Small Businesses
August 06, 2015

Easy and Free to Start, Best Dashboard for Small Businesses

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cyfe

Cyfe is being used for tracking Search Engine Optimization (SEO), Social Media Marketing (SMM) and Pay Per Click (PPC) effectiveness. It is being used by the sales and marketing departments. It addresses performance tracking and market feedback.
  • Accessible - use with a browser anywhere
  • Easy to Use - intuitive and does not require training
  • Freemium - great try before you buy with a few free modules to start
  • Additional demonstration/instruction for use of custom widgets
  • Video screencast instruction is always helpful
  • Additional 3rd party partners for widgets are always welcome
  • SumAll,Salesforce.com
The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
Since initial trial, not only am I sold, but the rest of the company is sold on Cyfe as well. We look forward to expanded partners and capabilities. Our smaller firm does not have the need for multiple users as of yet, but growth is coming and the ability to scale with Cyfe is exciting.
Cyfe is widely adopted by all stakeholders associated with sales and marketing, along with the board who are keen to see market reactions to our sales team's effectiveness. The sales and marketing teams share one user, but growth may help us scale to multiple user logins. At that time, we will discover workflows and permissions in Cyfe features.

Over 75 data sources are superbly categorized by widget type. The authorization for all I have tested and used is well known and straight-forward. The presentation to select data sources is excellent. I am unaware of the ability to merge data from disparate sources, such as previously described by SumAll for social media marketing plots of different channel effectiveness on one graph.

High marks to Cyfe for brilliant default widget plotting and wide list of metrics choices to modify that widget.

We easily share one user login and password, which suits our small business requirements. Once we have multiple users, we can better evaluate the roles and permissions, sharing, and so on.

Browser access limits security to only user/pass.

Number of widgets: if lower, the free trial is optimal.

Provide in advance widgets by category, which Cyfe does an excellent job in its Add Widget window.

Because it is not a client application, ensure selection includes this variable.

Support is not as elaborate as others, but is an acceptable trade off for how intuitive the interface and settings are.

Cyfe Feature Ratings

Pixel Perfect reports
Customizable dashboards
Report Formatting Templates
Formatting capabilities
Report sharing and collaboration
Publish to Web
Pre-built visualization formats (heatmaps, scatter plots etc.)
Multi-User Support (named login)
Role-Based Security Model
Responsive Design for Web Access

Using Cyfe

3 - Sales, Marketing, and CEO
No support is required. The email request is sufficient.
  • Multiple users
  • Automated report generation and sharing
  • Additional widgets from additional 3rd party data sources
  • PPC Tracking
  • Social Media Tracking
  • Relevant News Alerts
  • Freedom from network and client - browse from anywhere
  • Hold sales and marketing accountable for effectiveness as well as activity
  • Integrate sales and orders using Stripe