Google Cloud Identity vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Cloud Identity
Score 8.7 out of 10
N/A
Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Google Cloud IdentityMicrosoft Entra ID
Editions & Modules
No answers on this topic
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Google Cloud IdentityMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Cloud IdentityMicrosoft Entra ID
Considered Both Products
Google Cloud Identity

No answer on this topic

Microsoft Entra ID
Chose Microsoft Entra ID
Microsoft Entra ID offers the same or very similar services to the other products but in a package that is familiar and recognizable to everyone. It enjoys better community support and world-class security and reliability.
Features
Google Cloud IdentityMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Cloud Identity
9.0
1 Ratings
10% above category average
Microsoft Entra ID
8.4
111 Ratings
3% above category average
ID-Management Access Control8.01 Ratings8.8109 Ratings
Multi-Factor Authentication10.01 Ratings9.0110 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.0109 Ratings
Password Management00 Ratings8.2105 Ratings
Account Provisioning and De-provisioning00 Ratings8.3103 Ratings
ID Management Workflow Automation00 Ratings7.582 Ratings
ID Risk Management00 Ratings7.886 Ratings
Best Alternatives
Google Cloud IdentityMicrosoft Entra ID
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Cloud IdentityMicrosoft Entra ID
Likelihood to Recommend
8.0
(1 ratings)
8.9
(171 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(16 ratings)
Usability
8.0
(1 ratings)
8.7
(28 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
7.1
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.5
(3 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.4
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Google Cloud IdentityMicrosoft Entra ID
Likelihood to Recommend
Google
For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
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Microsoft
It is especially good for organizations that are otherwise in the Microsoft ecosystem (Microsoft 365 applications). Microsoft Entra ID is really well supported sign-in method in various SaaS-applications and they often have step-by-step guides how to deploy the SSO with Microsoft Entra ID. It's less suitable for organizations that might use other productivity tools than M365 or do not have Windows-based computers.
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Pros
Google
  • Two-factor authentication available.
  • The Google authentication method is familiar to many users.
  • It is expected that it will also support authentication methods that will become common in the future.
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Microsoft
  • Single Sign-on helps ease the user experience, allowing users to avoid typing multiple passwords.
  • The identity and management are straightforward to use and easy to connect to other applications, as well as third-party applications.
  • The support of remote work. Nowadays, many people work from home and need to access their accounts. Microsoft Enterprise ID gives secure access to the company data.
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Cons
Google
  • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
  • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
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Microsoft
  • Probably the most primary thing is just the interface itself. It's frequently changing and so oftentimes we kind of have to go back and redocument our processes for our IT staff because the steps that they would take to perform a task one month. Now it's a totally different staff, new dashboard, even a new name for the product or the feature. So it would be nice if that stuff was a little bit more consistent.
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Likelihood to Renew
Google
No answers on this topic
Microsoft
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
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Usability
Google
I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
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Microsoft
I mean it's pretty good. It is click, click. I mean, oftentimes I can go to the expert or layer two support to get help. Suddenly I go to them. So it has to be pretty useful to be honest. I do a lot of, and there's a lot of, you could do research quickly online to find out how to do certain things. I think that's the only thing we can improve to in terms of kind of a best practice path is setting up it. But because I'm it profess of tons of years in co-management services, I can figure it out. But for others they may not be able to figure it out. You still need an IT person of course to translate all of that. But to me pretty straightforward. I come from the days of directory from 2008, 2000, Microsoft server 2000.
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Reliability and Availability
Google
No answers on this topic
Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
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Performance
Google
No answers on this topic
Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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Support Rating
Google
No answers on this topic
Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
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Online Training
Google
No answers on this topic
Microsoft
Most training was internally produced
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Implementation Rating
Google
No answers on this topic
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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Alternatives Considered
Google
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
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Microsoft
We've used other Microsoft products and we've also used some standalone products, like each application you can have its own identity, so we've looked at some of those too, but we try to use the Entra ID as much as possible because it offers a wider range of reliability.
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Contract Terms and Pricing Model
Google
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
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Scalability
Google
No answers on this topic
Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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Professional Services
Google
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
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Return on Investment
Google
  • From a business perspective, there were two steps.
  • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
  • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
  • The second step was adding Google Cloud Identity as an option.
  • This allows more users to easily use our services. It can be said that this has improved user convenience.
  • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
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Microsoft
  • I think it's had positive. It's enabled us to make authentication easier and more streamlined across the organization from frontline workers to back office workers.
  • It's allowed us to really adopt authentication policies and methods that suit that user and their work environment.
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ScreenShots