Does what it promises well, for instance, as a sidecar for the main enterprise data warehouse. However, I would not recommend using it as the main data warehouse, particularly due to the heavy business logic, as other dedicated tools are more suitable for ensuring scalable operations in terms of change management and multi-developer adjustments.
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
Compare to competition they need to improve with notification things.
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
As with other cloud tools, users must learn a new terminology to navigate the various tools and configurations, and understand Google Cloud's configuration structure to perform even the most basic operations. So the learning curve is quite steep, but after a few months, it gets easier to maintain.
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
GCP support in general requires a support agreement. For small organizations like us, this is not affordable or reasonable. It would help if Google had a support mechanism for smaller organizations. It was a steep learning curve for us because this was our first entry into the cloud database world. Better documentation also would have helped.
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Unlike other products, Google Cloud SQL has very flexible features that allow it to be selected for a free trial account so that the product can be analyzed and tested before purchasing it. Integration capabilities with most of the web services tools are easier regarding Google Cloud SQL with its nature and support.
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Improved integration with Google Cloud, we have set up some automations with Google Workspace, and we have noticed that the raw data sharing between them is very fast as compared to using some other managed database, not sure why.
Due to some downtime during maintenance, we had to set up a relatively small service which ingested the data while this went down and dumped it when it came back up. So this was a negative impact on our ROI, since now we had to remedy this downtime against the same profit margins
It was cheaper than the legacy aws service since we needed large database instances
