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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Compute Engine

    Score8.8 out of 10
    N/AGoogle Compute Engine is an infrastructure-as-a-service (IaaS) product from Google Cloud. It provides virtual machines with carbon-neutral infrastructure which run on the same data centers that Google itself uses.

    $0

    per month GB

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    Google Compute EngineMicrosoft Advertising
    Editions & Modules
    Preemptible Price - Predefined Memory
    0.000892 / GB
    Hour
    Three-year commitment price - Predefined Memory
    $0.001907 / GB
    Hour
    One-year commitment price - Predefined Memory
    $0.002669 / GB
    Hour
    On-demand price - Predefined Memory
    $0.004237 / GB
    Hour
    Preemptible Price - Predefined vCPUs
    0.006655 / vCPU
    Hour
    Three-year commitment price - Predefined vCPUS
    $0.014225 / CPU
    Hour
    One-year commitment price - Predefined vCPUS
    $0.019915 / vCPU
    Hour
    On-demand price - Predefined vCPUS
    $0.031611 / vCPU
    Hour
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Compute EngineMicrosoft Advertising
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPrices vary according to region (i.e US central, east, & west time zones). Google Compute Engine also offers a discounted rate for a 1 & 3 year commitment.—
    More Pricing Information
    Community Pulse
    Google Compute EngineMicrosoft Advertising
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    45 Answers
    68%
    Would buy again
    21 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    70%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    44 Answers
    65%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    31 Answers
    59%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    41 Answers
    67%
    Implementation went as expected
    20 Answers
    Features
    Google Compute EngineMicrosoft Advertising
    Infrastructure-as-a-Service (IaaS)
    Comparison of Infrastructure-as-a-Service (IaaS) features of Google Compute Engine and Microsoft Advertising
    Feature
    Google Compute Engine
    8.0
    65 Ratings
    3% below category average
    Microsoft Advertising
    -
    Ratings
    Service-level Agreement (SLA) uptime8.125 Ratings00 Ratings
    Dynamic scaling7.860 Ratings00 Ratings
    Elastic load balancing9.353 Ratings00 Ratings
    Pre-configured templates9.562 Ratings00 Ratings
    Monitoring tools3.026 Ratings00 Ratings
    Pre-defined machine images9.464 Ratings00 Ratings
    Operating system support8.365 Ratings00 Ratings
    Security controls9.163 Ratings00 Ratings
    Automation7.92 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Compute Engine and Microsoft Advertising
    Feature
    Google Compute Engine
    -
    Ratings
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Ad campaign creation00 Ratings8.06 Ratings
    Ad deployment00 Ratings8.36 Ratings
    Display advertising00 Ratings6.46 Ratings
    Ad display and retargeting segmentation00 Ratings6.46 Ratings
    Sequence targeting00 Ratings5.95 Ratings
    Contextual advertising00 Ratings5.56 Ratings
    Social advertising00 Ratings4.95 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Compute Engine and Microsoft Advertising
    Feature
    Google Compute Engine
    -
    Ratings
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Ad dashboards00 Ratings6.28 Ratings
    Ad performance reports00 Ratings6.87 Ratings
    Ad conversion tracking00 Ratings7.36 Ratings
    Ad attribution reporting00 Ratings7.06 Ratings
    Ad forecasting and optimization00 Ratings5.85 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Compute Engine and Microsoft Advertising
    Feature
    Google Compute Engine
    -
    Ratings
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Ad bidding00 Ratings7.37 Ratings
    Best Alternatives
    Google Compute EngineMicrosoft Advertising
    Small Businesses
    IBM Cloud Object Storage
    Score9 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    IBM Cloud Bare Metal Servers
    Score8.7 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    SAP on IBM Cloud
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Compute EngineMicrosoft Advertising
    Likelihood to Recommend
    8.9
    (65 ratings)
    7.4
    (70 ratings)
    Likelihood to Renew
    6.9
    (3 ratings)
    10.0
    (2 ratings)
    Usability
    8.0
    (9 ratings)
    7.9
    (4 ratings)
    Availability
    9.6
    (28 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (28 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (10 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Compute EngineMicrosoft Advertising
    Likelihood to Recommend
    Google
    You can use Google Cloud Compute Engine as an option to configure your Gitlab, GitHub, and Azure DevOps self-hosted runners. This allows full control and management of your runners rather than using the default runners, which you cannot manage. Additionally, they can be used as a workspace, which you can provide to the employees, where they can test their workloads or use them as a local host and then deploy to the actual production-grade instance.
    Incentivized
    Read full review
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Pros
    Google
    • Scaling - whether it's traffic spikes or just steady growth, Google Compute Engine's auto-scaling makes sure we've got the compute power we need without any manual juggling acts
    • Load balancing - Keeping things smooth with that load balancing across multiple VMs, so our users don't have to deal with slow load times or downtime even when things get crazy busy
    • Customizability - Mix and match configs for CPU, RAM, storage and whatnot to suit our specific app needs
    Incentivized
    Read full review
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Cons
    Google
    • Built-in monitoring via Stackdriver is quite expensive for what it provides.
    • Initially provided quotas (ie. max compute units one can use) are very low and it took several requests to get an appropriate amount.
    • Support on GCE is limited to their knowledge base and forums. For more hands-on support provided by Google, you must pay for their Premium services.
    Incentivized
    Read full review
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    Its pretty good, easy and good performance. Also, interface is very good for starters compared to competitors. Infra as Code (IaC) using Terraform even added easiness for creation, management and deletion of compute Virtual Machines (VM). Overall, very good and very easy cloud based compute platform which simplified infrastructure, very much recommend.
    Incentivized
    Read full review
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Usability
    Google
    Having interacted with several cloud services, GCE stands out to me as more usable than most. The naming and locating of features is a little more intuitive than most I've interacted with, and hinting is also quite helpful. Getting staff up to speed has proven to be overall less painful than others.
    Incentivized
    Read full review
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    Google Compute Engine works well for cloud project with lesser geographical audience. It sometimes gives error while everything is set up perfectly. We also keep on check any updates available because that's one reason of site getting down. Google Compute Engine is ultimately a top solution to build an app and publish it online within a few minutes
    Incentivized
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    Microsoft
    No answers on this topic
    Performance
    Google
    It works great all the time except for occasional issues, but overall, I am very happy with the performance. It delivers on the promise it makes and as per the SLAs provided. Networking is great with a premium network, and AZs are also widespread across geographies. Overall, it is a great infra item to have, which you can scale as you want.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    • The documentation needs to be better for intermediate users - There are first steps that one can easily follow, but after that, the documentation is often spotty or not in a form where one can follow the steps and accomplish the task. Also, the documentation and the product often go out of sync, where the commands from the documentation do not work with the current version of the product.
    • Google support was great and their presence on site was very helpful in dealing with various issues.
    Incentivized
    Read full review
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Compute Engine provides a one stop solution for all the complex features and the UI is better than Amazon's EC2 and Azure Machine Learning for ease of usability. It's always good to have an eco-system of products from Google as it's one of the most used search engine and IoT services provider, which helps with ease of integration and updates in the future.
    Incentivized
    Read full review
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
    Read full review
    Scalability
    Google
    It works really well with other Google Cloud services, making it easy to build scalable solutions across different teams and locations.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • With Google Compute we don't have the overhead of managing our own data centers reducing costs and reducing the staff needed to manage systems.
    • As I said earlier, Google's costs are ~1/2 of AWS, so we are able to see a ROI much faster.
    Incentivized
    Read full review
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    ScreenShots

    Google Compute Engine Screenshots

    Screenshot of How to choose the right VM
With thousands of applications, each with different requirements, which VM is right for you?Screenshot of documentation, guides, and reference architectures
Migration Center is Google Cloud's unified migration platform with features like cloud spend estimation, asset discovery, and a variety of tooling for different migration scenarios.