Great Advertising Platform if you want to target USA Businesses.
May 16, 2025

Great Advertising Platform if you want to target USA Businesses.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Microsoft Advertising

Microsoft ADS is used for lead generation. We run ADS on the Bing and partner search networks. Users search, click on our ADS, and then sign up for our app. It's a great advertising solution for us to target the USA, as that's where the majority of its searches are concentrated.

Pros

  • Advertising
  • Lead Generation.
  • Analytics and Insights.
  • Market information.

Cons

  • Would be great if we could solely target business customers.
  • More advertising reaching in Europe.
  • Analytics on conversions from app sign-ups - more information would be great.
  • Better conversion tracking.
  • Return on Investment.
  • Generated Sales Pipeline.
  • Drive website Traffic.
  • Closed Won Sales.
  • Drive awareness.
It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
Microsoft is the best if you want to target the USA business; it has a great standing against these other platforms.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

If you are looking to target businesses in the USA, I recommend using Microsoft for your lead generation or awareness needs. It isn't as effective if you are looking to target Europe or Asia.

Microsoft Advertising Feature Ratings

Ad Auctions
9.0
Keyword search
10
Ad bidding
8
Ad Campaigns
8.9
Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
8
Contextual advertising
7
Social advertising
7
Ad management
9
Ad Reporting & Analytics
7.6
Ad dashboards
7
Ad performance reports
8
Ad conversion tracking
7
Ad attribution reporting
7
Ad forecasting and optimization
9

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