Item: Microsoft Advertising
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

We tried to use Microsoft advertising. Primarily because this is the only way to access DuckDuckGo search engines marketing. We found on our website that DuckDuckGo what is the second most common used after Google. We’ve been using Google advertising for many years and so we decided to add DuckDuckGo.

Pros and Cons

They have a person who cannot help you, quickly get back to you.

In my opinion, their ad platform is the worst in the social media industry.
They don’t seem to have the ability to distinguish the difference between legitimate and fraudulent accounts.
Once they mistakenly label an account as fraudulent, they have no way of correcting their mistake.

Most Important Features

DuckDuckGo uses them to sell their advertising

Return on Investment

We spend more time managing Microsoft advertising that all other social media platforms combined. Given this extraordinary human cost, the ROI is the worst in the business.

Key Insights

Do you think Microsoft Advertising delivers good value for the price?

Are you happy with Microsoft Advertising's feature set?

Did Microsoft Advertising live up to sales and marketing promises?

Did implementation of Microsoft Advertising go as expected?

Would you buy Microsoft Advertising again?

Other Software Used

Google Ad Manager, Facebook Business Manager

Likelihood to Recommend

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

DuckDuckGo uses Microsoft advertising at peril!

Overall Satisfaction with Microsoft Advertising