| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Microsoft Advertising | Score7.7 out of 10 | N/A | Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide. | N/A |
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| Considered Both Products | Chose Microsoft Advertising In my opinion, Microsoft ADS is definitely inferior to Google Ads as a platform, but there's no reason you can't use both. We have never chosen Microsoft ADS solely over Google Ads, it's only a supplement because Google Ads provides so much more scale potential from its search … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising This is a platform that had potential if only it was run by ethically minded people. It's not. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Not a good experience I will you skippable ads on Youtube. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Microsoft advertising is a creative, and diverse marketing option, which makes it preferred by many enterprises. The success rate of Microsoft advertising due to its stability and consistency is another huge merit, and this results to practical results. Finally, Microsoft … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising It's a smaller market and different demographic, but CPCs can be lower so your ROI can be decent. Overall the interface feels a bit clunky and it's hard to find some features, but that may be because I spend most of my time in Google Ads. We picked Microsoft Ads because it's … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth. Again, I have found it very difficult … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Less cost than Google Ads but smaller audience. The interface is not as user-friendly and it is somewhat slow. The Bing Ads audience is smaller as they only have about 20% of the search market place. So you are limited by the number of searches vs. budget usually. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising As mentioned, it is overall more cost effective and you cannot afford to ignore all that Search traffic. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |
| Would buy again | |
68% Would buy again 21 Answers | |
| Delivers good value for the price | |
70% Delivers good value for the price 21 Answers | |
| Happy with the feature set | |
65% Happy with the feature set 20 Answers | |
| Lived up to sales and marketing promises | |
59% Lived up to sales and marketing promises 17 Answers | |
| Implementation went as expected | |
67% Implementation went as expected 20 Answers | |
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| Small Businesses |  WordStream Score6.9 out of 10 |
| Medium-sized Companies | WordStream Score6.9 out of 10 |
| Enterprises | No answers on this topic |
| All Alternatives | View all alternatives |
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| Likelihood to Recommend | 7.4 |
| Likelihood to Renew | 10.0 |
| Usability | 7.9 |
| Support Rating | 9.1 |
| Implementation Rating | 7.0 |
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