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Bing Ads - if you're not using it you're missing out
February 12, 2020

Bing Ads - if you're not using it you're missing out

Bill Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is the 2nd most popular search engine that we sell ads on in the paid search area. It provides a slightly different audience and searches are a little bit better in some cases than with Google. We use it primarily for promoting our clients as a complete solution.
  • Lower CPC (not always but usually).
  • Better CTR (again not always but normally).
  • Reach, especially in display.
  • It has allowed us to reach people that don't use Google.
  • It helps us advertise for our clients better.
Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work extremely well in Bing Ads. Automotive advertising works very well here too!
The Support staff at Bing Ads is genuinely trying to help you. This is unlike at Google where they are just trying to get you to spend more money by turning on automation that doesn't do the client any good but does spend money. Their support over the years has been excellent for the most part and very helpful. I have played "stump the support guy" many times with Google and Bing Ads.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

Bing works very well when targeting people that have a college degree. It works well in higher education, "green technologies" and automotive.
Bing has not worked well for us in real estate or in house flipping. Bing tracking is a little less "plug and play" in Google Tag Manager but you can make it work.

Using Bing Ads

3 - Paid Search and Programmatic Display. We run ads for clients that are advertising with us.
1 - I am the primary contact with bing ads support but others have contacted them in the past.
  • Paid Search
  • Shopping Campaigns
  • Green Technology Promotion
  • Automotive ads
  • More Shopping if inventory gets better
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".