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Doubled Our Search Lead Volume with Bing
March 11, 2020

Doubled Our Search Lead Volume with Bing

Brian Mescher | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is used in our Lead Generation department to generate Insurance Leads. We currently have 3 employees using it on a daily basis, managing around 20 accounts in total. We are driving users to landing pages that then direct them to a questionnaire where they submit their contact information.
  • Bing Ads has higher-quality traffic for a lower cost than Google.
  • Bing Ads has a strong UI and desktop client for making bulk changes.
  • Bing Ads has a wide range of placement opportunities and flexible ad formats.
  • Bing in general, is more transparent with rules, guidelines, and changes to the platform (than Google).
  • Bing Ads customer support is 100x better than Google.
  • Bing makes it easy to import and update campaigns from Google.
  • Bing Ads has much lower traffic volume, especially on mobile devices (compared to Google).
  • Bing Syndicated network traffic is generally much lower quality and much more prone to unexpectedly wasting a ton of money, compared to Google's equivalent.
  • Bing doesn't support Call Only ads.
  • Bing's Exact match type is not as good as Google's.
  • Bing does not allow you to bid on copyrighted keywords (so no bidding on competitors).
  • Bing provides an important component of our search leads that are good quality.
  • We typically aim for (and attain) a ROI of 150% to 200%.
  • We could easily get a higher ROI, but our overall profit would be lower.
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Microsoft Advertising go as expected?

I wasn't involved with the implementation phase

Would you buy Microsoft Advertising again?

Yes

Bing Ads is great for lead generation or any marketing category where the advertiser is looking for users that are less tech-savvy. This also means that Bing users are typically older and have higher incomes. I don't think I'd recommend Bing for e-commerce unless the product was targeted at older users.