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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.4 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Optimal

    Score8.5 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    Pricing
    Google FormsOptimal
    Editions & Modules
    No answers on this topic
    Starter
    $2388
    per year
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Google FormsOptimal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google FormsOptimal
    Considered Both Products
    Google
    No answer on this topic
    Optimal Workshop
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    64 Answers
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    65 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    60 Answers
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    42 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    48 Answers
    86%
    Implementation went as expected
    6 Answers
    Features
    Google FormsOptimal
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and Optimal
    Feature
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Optimal
    -
    Ratings
    Survey templates7.7114 Ratings00 Ratings
    Themes6.2112 Ratings00 Ratings
    Custom logo/branding6.1100 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and Optimal
    Feature
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Optimal
    -
    Ratings
    Changes to live survey8.9115 Ratings00 Ratings
    Question design help7.398 Ratings00 Ratings
    Multiple question types7.9120 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and Optimal
    Feature
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Optimal
    -
    Ratings
    Survey logic flexibility7.0110 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and Optimal
    Feature
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Optimal
    -
    Ratings
    Response tracking8.3120 Ratings00 Ratings
    Data export8.1116 Ratings00 Ratings
    Standard reports7.9113 Ratings00 Ratings
    Custom reports9.286 Ratings00 Ratings
    Analytics8.594 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and Optimal
    Feature
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Optimal
    -
    Ratings
    Access controls7.8113 Ratings00 Ratings
    Compliance7.990 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and Optimal
    Feature
    Google Forms
    7.6
    90 Ratings
    6% below category average
    Optimal
    -
    Ratings
    Vendor-offered crowdsourcing7.842 Ratings00 Ratings
    Respondent restrictions7.588 Ratings00 Ratings
    Best Alternatives
    Google FormsOptimal
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    UserTesting
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsOptimal
    Likelihood to Recommend
    9.3
    (127 ratings)
    9.0
    (11 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (67 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (49 ratings)
    8.9
    (3 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsOptimal
    Likelihood to Recommend
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
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    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
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    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
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    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
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    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
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    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
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    Optimal Workshop
    No answers on this topic
    Usability
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
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    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
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    Optimal Workshop
    No answers on this topic
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    Optimal Workshop
    No answers on this topic
    Support Rating
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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    Implementation Rating
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
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    Optimal Workshop
    No answers on this topic
    Alternatives Considered
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
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    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    Optimal Workshop
    No answers on this topic
    Return on Investment
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
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    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
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    ScreenShots