Google Mobile-Friendly Test vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
SE Ranking
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
Pricing
Google Mobile-Friendly TestSE Ranking
Editions & Modules
No answers on this topic
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
Offerings
Pricing Offerings
Google Mobile-Friendly TestSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
More Pricing Information
Community Pulse
Google Mobile-Friendly TestSE Ranking
Top Pros
Top Cons
Features
Google Mobile-Friendly TestSE Ranking
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
SE Ranking
8.0
16 Ratings
3% above category average
Keyword analysis8.02 Ratings8.09 Ratings
Backlink management8.02 Ratings7.416 Ratings
SERP ranking tracking9.02 Ratings8.115 Ratings
Page grader8.75 Ratings7.711 Ratings
Competitive analysis7.02 Ratings8.015 Ratings
Site audit / diagnostics9.66 Ratings8.116 Ratings
Site recommendations8.95 Ratings8.512 Ratings
Task management9.02 Ratings7.910 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
SE Ranking
8.3
14 Ratings
9% above category average
Local SEO8.02 Ratings8.211 Ratings
Social SEO9.02 Ratings00 Ratings
Mobile SEO10.05 Ratings8.312 Ratings
Global SEO7.02 Ratings8.313 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
SE Ranking
8.5
14 Ratings
1% above category average
Multi-domain support8.94 Ratings8.612 Ratings
Integration with web analytics tools9.53 Ratings8.513 Ratings
Best Alternatives
Google Mobile-Friendly TestSE Ranking
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Mobile-Friendly TestSE Ranking
Likelihood to Recommend
9.2
(7 ratings)
8.1
(16 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
-
(0 ratings)
7.3
(6 ratings)
User Testimonials
Google Mobile-Friendly TestSE Ranking
Likelihood to Recommend
Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Pros
Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
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SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
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SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Likelihood to Renew
Google
It is free, so I woule likely renew it.
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SE Ranking
No answers on this topic
Usability
Google
No answers on this topic
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
Google
No answers on this topic
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
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SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Return on Investment
Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool