Google Mobile-Friendly Test vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Mobile-Friendly Test
Score 9.2 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
Google Mobile-Friendly TestSemrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Google Mobile-Friendly TestSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
Google Mobile-Friendly TestSemrush
Considered Both Products
Google Mobile-Friendly Test
Chose Google Mobile-Friendly Test
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Chose Google Mobile-Friendly Test
It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are …
Semrush

No answer on this topic

Top Pros
Top Cons
Features
Google Mobile-Friendly TestSemrush
SEO
Comparison of SEO features of Product A and Product B
Google Mobile-Friendly Test
8.5
6 Ratings
9% above category average
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis8.02 Ratings9.4148 Ratings
Backlink management8.02 Ratings8.3141 Ratings
SERP ranking tracking9.02 Ratings8.4144 Ratings
Page grader8.75 Ratings8.5123 Ratings
Competitive analysis7.02 Ratings9.0143 Ratings
Site audit / diagnostics9.66 Ratings8.9144 Ratings
Site recommendations8.95 Ratings8.2133 Ratings
Task management9.02 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Mobile-Friendly Test
8.5
5 Ratings
11% above category average
Semrush
7.8
135 Ratings
3% above category average
Local SEO8.02 Ratings6.3123 Ratings
Social SEO9.02 Ratings7.7101 Ratings
Mobile SEO10.05 Ratings8.5108 Ratings
Global SEO7.02 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Mobile-Friendly Test
9.2
4 Ratings
9% above category average
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support8.94 Ratings9.0110 Ratings
Integration with web analytics tools9.53 Ratings8.1114 Ratings
Best Alternatives
Google Mobile-Friendly TestSemrush
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Mobile-Friendly TestSemrush
Likelihood to Recommend
9.2
(7 ratings)
9.4
(148 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Google Mobile-Friendly TestSemrush
Likelihood to Recommend
Google
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
Google
  • Google Mobile-Friendly Test is easy to use and works very fast.
  • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
  • Most modern devices are accounted for.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Google
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Google
It is free, so I woule likely renew it.
Read full review
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Google
No answers on this topic
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Read full review
Reliability and Availability
Google
No answers on this topic
Semrush
Semrush available when you need it!
Read full review
Performance
Google
No answers on this topic
Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Google
No answers on this topic
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
Google
No answers on this topic
Semrush
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Google
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
Google
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Google
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots