Google Optimize vs. Maply

It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

Incentivized

I would assume every business would need Maply to not crash repeatedly and constantly buffer so I can’t see any instances where this would make sense. I think there are better options for less money now that weren’t available when we went with Maply. We use SalesRabbit now and are very very happy

• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

Incentivized

• Connection issues
• App was crashing and rebooting
• Appointment integration with Google maps
• Ease of use
• In our experience, Responsiveness. It would take weeks to get a response
• In our experience, they gave us a discount because the software didn’t work and then later increased the fee again. With no notice
• Transparency and integrity

• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

Incentivized

• Do what you say you are going to do
• In my opinion, don’t lie to customers to get them to trust you and then steal their money
• In my opinion, if you know your software is nit a good fit for a business tell them that up front before taking their time and money

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

This is the biggest issue they have and I don’t know how they can fix it

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

Incentivized

• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

• roi
• Opportunity cost
• Money