Google Search Appliance (discontinued) vs. Yext

The Google Search Appliance is well suited to most site search needs and it is possible to customize the front end seen by website visitors to produce a satisfactory basic interface with basic branding applied to it. However, in some situations it may be necessary to instead make API calls from a web page to retrieve search results and the format in which those results are returned might be a little more difficult to work with.

Incentivized

We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms

Incentivized

• Homes in on key searches.
• Immediate response.
• Simple UI, very user-friendly.

Incentivized

• Yext is very, very user-friendly and easy to use.
• Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
• Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.

Incentivized

• It's my understanding that Google is ending support for the appliance soon. This is obviously an important consideration.
• The administrator interface is far from easy to use.
• There is a significant learning curve for new users.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

Neutral rating because I've never needed support.

Incentivized

Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.

Incentivized

Google search has always been superior. No other search engine application can even come close.

Incentivized

We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!

Incentivized

• The GSA was not cheap. At all.
• There has also been a cost associated with our need to switch to another site search solution in the near future, due to Google ending support for the sppliance.
• That said, we have so much support content that we owed it to our customers to offer a comprehensive search tool to help them find the most relevant content - and of course Google are the masters of this. However, it's worth noting that the alogorithms used on the GSA are far older than those used on google.com.

Incentivized

• Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
• Yext saves me hours of legwork to manage numerous web listing platforms individually.

Incentivized