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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Surveys

    Score7.9 out of 10
    N/AGoogle Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.

    $10

    per completed survey

    Lighthouse Studio

    Score10 out of 10
    N/ASawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A
    Pricing
    Google SurveysLighthouse Studio
    Editions & Modules
    Surveys
    10¢
    per completed survey
    No answers on this topic
    Offerings
    Pricing Offerings
    Google SurveysLighthouse Studio
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google SurveysLighthouse Studio
    Considered Both Products
    Google
    No answer on this topic
    Sawtooth Software
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Google SurveysLighthouse Studio
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    8.3
    17 Ratings
    3% above category average
    Sawtooth Lighthouse Studio
    6.5
    1 Ratings
    21% below category average
    Survey templates9.417 Ratings00 Ratings
    Themes7.715 Ratings6.01 Ratings
    Custom logo/branding7.714 Ratings7.01 Ratings
    Survey Content
    Comparison of Survey Content features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    9.2
    16 Ratings
    8% above category average
    Sawtooth Lighthouse Studio
    9.0
    1 Ratings
    5% above category average
    Changes to live survey9.915 Ratings8.01 Ratings
    Question design help9.213 Ratings9.01 Ratings
    Multiple question types8.416 Ratings10.01 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    7.5
    15 Ratings
    11% below category average
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    18% above category average
    Survey logic flexibility7.515 Ratings10.01 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    8.3
    16 Ratings
    2% above category average
    Sawtooth Lighthouse Studio
    6.0
    1 Ratings
    30% below category average
    Response tracking8.516 Ratings6.01 Ratings
    Data export9.315 Ratings4.01 Ratings
    Standard reports7.714 Ratings5.01 Ratings
    Custom reports8.312 Ratings00 Ratings
    Analytics7.814 Ratings9.01 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    8.3
    16 Ratings
    4% below category average
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    15% above category average
    Access controls7.915 Ratings10.01 Ratings
    Compliance8.713 Ratings10.01 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Surveys and Sawtooth Lighthouse Studio
    Feature
    Google Surveys
    5.8
    13 Ratings
    33% below category average
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    21% above category average
    Vendor-offered crowdsourcing5.810 Ratings00 Ratings
    Respondent restrictions5.812 Ratings10.01 Ratings
    Best Alternatives
    Google SurveysLighthouse Studio
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google SurveysLighthouse Studio
    Likelihood to Recommend
    8.5
    (17 ratings)
    9.0
    (1 ratings)
    Usability
    8.7
    (15 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.5
    (12 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google SurveysLighthouse Studio
    Likelihood to Recommend
    Google
    Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
    Incentivized
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    Sawtooth Software
    Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
    Incentivized
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    Pros
    Google
    • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
    • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
    • Run an election for board members (use of the "other" notation so that people can write in their own choices).
    Incentivized
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    Sawtooth Software
    • Powerful programming capabilities
    • Advanced analysis
    • Fantastic customer and technical support
    • Good documentation
    Incentivized
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    Cons
    Google
    • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
    • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
    Incentivized
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    Sawtooth Software
    • They could focus on integrating API type functionality
    • I would love if the data came out labeled
    • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
    Incentivized
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    Usability
    Google
    Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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    Sawtooth Software
    It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
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    Support Rating
    Google
    This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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    Sawtooth Software
    I cannot explain how great the support team is. They are prompt and very thorough in their responses.
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    Alternatives Considered
    Google
    Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
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    Sawtooth Software
    While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
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    Return on Investment
    Google
    • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
    • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
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    Sawtooth Software
    • Our business is survey data so we rely heavily on sawtooth
    • The advanced design and analytics are incredibly useful
    • Negative - I wish it would work natively with API calls
    Incentivized
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    ScreenShots