Google Tag Manager vs. IBM Digital Data Exchange
Google Tag Manager vs. IBM Digital Data Exchange
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Tag Manager | N/A | From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is… | N/A | |
IBM DDX | N/A | IBM Digital Data Exchange (DDX) application is IBM's tag management system and API data syndication platform, integrated with and thus acquirable through many of IBM's larger data management or marketing platforms: IBM Digital Analytics, IBM Tealeaf, IBM Interact, and IBM Silverpop... useful for speeding tag deployment. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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Google Tag Manager | IBM Digital Data Exchange | |
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Data Management & Integrity |
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Google Tag Manager | IBM Digital Data Exchange | |
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Small Businesses | Adobe Experience Platform Launch Score 8.9 out of 10 | Google Tag Manager Score 8.4 out of 10 |
Medium-sized Companies | Adobe Experience Platform Launch Score 8.9 out of 10 | Google Tag Manager Score 8.4 out of 10 |
Enterprises | Tealium Customer Data Hub Score 8.7 out of 10 | Tealium Customer Data Hub Score 8.7 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Tag Manager | IBM Digital Data Exchange | |
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Likelihood to Recommend | 9.7 (68 ratings) | - (0 ratings) |
Likelihood to Renew | 10.0 (6 ratings) | - (0 ratings) |
Usability | 9.3 (13 ratings) | - (0 ratings) |
Availability | 9.1 (1 ratings) | - (0 ratings) |
Support Rating | 8.3 (11 ratings) | - (0 ratings) |
Online Training | 7.3 (1 ratings) | - (0 ratings) |
Implementation Rating | 9.8 (2 ratings) | - (0 ratings) |
Google Tag Manager | IBM Digital Data Exchange | |
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Likelihood to Recommend | Google | IBM No answers on this topic |
Pros | Google | IBM No answers on this topic |
Cons | Google | IBM No answers on this topic |
Likelihood to Renew | Google | IBM No answers on this topic |
Usability | Google | IBM No answers on this topic |
Support Rating | Google | IBM No answers on this topic |
Online Training | Google | IBM No answers on this topic |
Implementation Rating | Google | IBM No answers on this topic |
Alternatives Considered | Google | IBM No answers on this topic |
Return on Investment | Google | IBM No answers on this topic |
ScreenShots |