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Google Universal Analytics (discontinued) vs. InetSoft Style Intelligence

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    InetSoft Style Intelligence

    Score8.6 out of 10
    N/AInetSoft Technologies headquartered in Piscataway offers their Style Intelligence visualization and analytics solution, delivering mashup driven dashboards & reports with machine learning Intelligence.N/A
    Pricing
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Considered Both Products
    Discontinued Products
    No answer on this topic
    InetSoft Technologies
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    No answers on this topic
    Features
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and InetSoft Style Intelligence
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    InetSoft Style Intelligence
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Universal Analytics (discontinued) and InetSoft Style Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    InetSoft Style Intelligence
    8.5
    2 Ratings
    5% above category average
    Pixel Perfect reports00 Ratings8.02 Ratings
    Customizable dashboards00 Ratings8.52 Ratings
    Report Formatting Templates00 Ratings9.02 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Universal Analytics (discontinued) and InetSoft Style Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    InetSoft Style Intelligence
    8.6
    2 Ratings
    9% above category average
    Drill-down analysis00 Ratings9.02 Ratings
    Formatting capabilities00 Ratings9.02 Ratings
    Integration with R or other statistical packages00 Ratings8.02 Ratings
    Report sharing and collaboration00 Ratings8.52 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Universal Analytics (discontinued) and InetSoft Style Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    InetSoft Style Intelligence
    9.2
    2 Ratings
    12% above category average
    Publish to Web00 Ratings9.02 Ratings
    Publish to PDF00 Ratings9.52 Ratings
    Report Versioning00 Ratings9.52 Ratings
    Report Delivery Scheduling00 Ratings9.52 Ratings
    Delivery to Remote Servers00 Ratings8.52 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Universal Analytics (discontinued) and InetSoft Style Intelligence
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    InetSoft Style Intelligence
    8.5
    2 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.02 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.52 Ratings
    Predictive Analytics00 Ratings8.02 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.5
    (2 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    -
    (0 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)InetSoft Style Intelligence
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    InetSoft Technologies
    It's great for the accumulation and assimilation of various data formats to be channeled into a single end-point, whether that be a table or a report. It reminds me so much of SPLUNK in that regard. The application is also very easy to use and has been configured in such a way that it is appealing and productive for both novice and expert users. I was able to pick up the basis after a solitary day's training. We've mainly used it to create bespoke dashboards and visuals, thereby allowing for effective report writing. This was a major consideration from Senior Management before the application was purchased. There haven't been any real drawbacks with the software thus far.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    InetSoft Technologies
    • Easy to use with a very user-friendly interface, making onboarding with the tool a lot easier.
    • Able to mash up/integrate data from different sources and file types which helps a lot with consolidation.
    • Good customer service/support that makes solving problems/issues a lot faster.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    InetSoft Technologies
    • I think the user interface is in need of an upgrade, as its starting to show it's age a little. It looks like it needs a rehaul in the department.
    • Hopefully, the company can grow and then have more frequent interactions with their customers.
    • I am slightly wary that support may not have the same proficiency at the very highest level, as my company reaches the expert user level.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    InetSoft Technologies
    No answers on this topic
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    InetSoft Technologies
    No answers on this topic
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    InetSoft Technologies
    No answers on this topic
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    InetSoft Technologies
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    InetSoft Technologies
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    InetSoft Technologies
    InetSoft is a more cost-effective option that offers the same functionality, features, and usability. It is a great option, especially for SMEs. It also has top-notch customer service/support which is a key factor in selecting any agency or tool. I recommend using InetSoft especially for small businesses
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    InetSoft Technologies
    • Reduction in excessive space for data storage repositories
    • Faster time to analyse data and metadata. Quicker to reach objective analysis
    • Conclusive informational reporting
    Incentivized
    Read full review
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