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Google Universal Analytics (discontinued) vs. KNIME Analytics Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    KNIME Analytics Platform

    Score7.8 out of 10
    N/AKNIME enables users to analyze, upskill, and scale data science without any coding. The platform that lets users blend, transform, model and visualize data, deploy and monitor analytical models, and share insights organization-wide with data apps and services.

    $0

    per month

    Pricing
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    KNIME Community Hub Personal Plan
    $0
    KNIME Analytics Platform
    $0
    KNIME Community Hub Team Plan
    €99
    per month 3 users
    KNIME Business Hub
    From €35,000
    per year
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Considered Both Products
    Discontinued Products
    No answer on this topic
    KNIME
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    94%
    Would buy again
    16 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    94%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    83%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    93%
    Implementation went as expected
    14 Answers
    Features
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    KNIME Analytics Platform
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Platform Connectivity
    Comparison of Platform Connectivity features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    KNIME Analytics Platform
    9.2
    19 Ratings
    10% above category average
    Connect to Multiple Data Sources00 Ratings9.619 Ratings
    Extend Existing Data Sources00 Ratings10.010 Ratings
    Automatic Data Format Detection00 Ratings9.119 Ratings
    MDM Integration00 Ratings7.98 Ratings
    Data Exploration
    Comparison of Data Exploration features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    KNIME Analytics Platform
    8.1
    18 Ratings
    4% below category average
    Visualization00 Ratings8.018 Ratings
    Interactive Data Analysis00 Ratings8.118 Ratings
    Data Preparation
    Comparison of Data Preparation features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    KNIME Analytics Platform
    8.3
    19 Ratings
    2% above category average
    Interactive Data Cleaning and Enrichment00 Ratings9.019 Ratings
    Data Transformations00 Ratings9.519 Ratings
    Data Encryption00 Ratings7.47 Ratings
    Built-in Processors00 Ratings7.48 Ratings
    Platform Data Modeling
    Comparison of Platform Data Modeling features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    KNIME Analytics Platform
    8.0
    18 Ratings
    6% below category average
    Multiple Model Development Languages and Tools00 Ratings9.517 Ratings
    Automated Machine Learning00 Ratings8.117 Ratings
    Single platform for multiple model development00 Ratings9.318 Ratings
    Self-Service Model Delivery00 Ratings5.08 Ratings
    Model Deployment
    Comparison of Model Deployment features of Google Universal Analytics (discontinued) and KNIME Analytics Platform
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    KNIME Analytics Platform
    7.3
    11 Ratings
    15% below category average
    Flexible Model Publishing Options00 Ratings8.611 Ratings
    Security, Governance, and Cost Controls00 Ratings5.94 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    RapidMiner
    Score8.9 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Anaconda
    Score8.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Watson Studio
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.6
    (22 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.5
    (4 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (3 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.3
    (6 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)KNIME Analytics Platform
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    KNIME
    KNIME Analytics Platform is excellent for people who are finding Excel frustrating, this can be due to errors creeping in due to manual changes or simply that there are too many calculations which causes the system to slow down and crash. This is especially true for regular reporting where a KNIME Analytics Platform workflow can pull in the most recent data, process it and provide the necessary output in one click. I find KNIME Analytics Platform especially useful when talking with audiences who are intimidated by code. KNIME Analytics Platform allows us to discuss exactly how data is processed and an analysis takes place at an abstracted level where non-technical users are happy to think and communicate which is often essential when they are subject matter experts whom you need for guidance. For experienced programmers KNIME Analytics Platform is a double-edged sword. Often programmers wish to write their own code because they are more efficient working that way and are constrained by having to think and implement work in nodes. However, those constraints forcing development in a "KNIME way" are useful when working in teams and for maintenance compared to some programmers' idiosyncratic styles.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    KNIME
    • Summarize instrument level financial data with relevant statistics
    • Map transactions from core extracts to groups of like transactions using rule engines
    • Machine learning using random forests and other techniques to analyze data and identify correlations for use in predictive models
    • Fill out sampling data from averages.
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    KNIME
    • It does not have proper visualization.
    • Some other BI tools (QlikView) have much easier functions for data interaction.
    • Some other BI tools (Tableau) can be set up much faster.
    • It is not an easy tool to use for non-tech savvy staff.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    KNIME
    We are happy with Knime product and their support. Knime AP is versatile product and even can execute Python scripts if needed. It also supports R execution as well; however, it is not being used at our end
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    KNIME
    KNIME Analytics Platform offers a great tradeoff between intuitiveness and simplicity of the user interface and almost limitless flexibility. There are tools that are even easier to adopt by someone new to analytics, but none that would provide the scalability of KNIME when the user skills and application complexity grows
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    KNIME
    KNIME's HQ is in Europe, which makes it hard for US companies to get customer service in time and on time. Their customer service also takes on average 1 to 2 weeks to follow up with your request. KNIME's documentation is also helpful but it does not provide you all the answers you need some of the time.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    KNIME
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    KNIME
    KNIME Analytics Platform is easy to install on any Windows, Mac or Linux machine. The KNIME Server product that is currently being replaced by the KNIME Business Hub comes as multiple layers of software and it took us some time to set up the system right for stability. This was made harder by KNIME staff's deeper expertise in setting up the Server in Linux rather than Windows environment. The KNIME Business Hub promises to have a simpler architecture, although currently there is no visibility of a Windows version of the product.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    KNIME
    Having used both the Alteryx and [KNIME Analytics] I can definitely feel the ease of using the software of Alteryx. The [KNIME Analytics] on the other hand isn't that great but is 90% of what Alteryx can do along with how much ease it can do. Having said that, the 90% functionality and UI at no cost would be enough for me to quit using Alteryx and move towards [KNIME Analytics].
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    KNIME
    • It is suited for data mining or machine learning work but If we're looking for advanced stat methods such as mixed effects linear/logistics models, that needs to be run through an R node.
    • Thinking of our peers with an advanced visualization techniques requirement, it is a lagging product.
    Incentivized
    Read full review
    ScreenShots

    KNIME Analytics Platform Screenshots

    Screenshot of the KNIME Modern UI. This is the the new user interface for the KNIME Analytics Platform that is available with improved look and feel as the default interface, from KNIME Analytics Platform version 5.1.0 release.Screenshot of the KNIME Analytics Platform user interface - the KNIME Workbench - displays the current, open workflow(s). Here is the general user interface layout — application tabs, side panel, workflow editor and node monitor.Screenshot of the KNIME user interface elements — workflow toolbar, node action bar, rename components and metanodes.Screenshot of the entry page, which is displayed by clicking the Home tab. From here users can; check out example workflows to get started, access a local workspace, or even start a new workflow by clicking the yellow plus button.Screenshot of the status of a KNIME node, which shows whether it's configured, not configured, executed, or has an error.Screenshot of the KNIME node action bar, which can be used to configure, execute, cancel, reset, and - when available - open the view.