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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    MySQL

    Score8.4 out of 10
    N/AMySQL is a popular open-source relational and embedded database, now owned by Oracle.N/A
    Pricing
    Google Universal Analytics (discontinued)MySQL
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)MySQL
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)MySQL
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    94%
    Would buy again
    49 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    51 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    98%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    97%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    46 Answers
    Features
    Google Universal Analytics (discontinued)MySQL
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and MySQL
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    MySQL
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)MySQL
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    MariaDB Platform
    Score9.1 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    PostgreSQL
    Score8.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SQLite
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)MySQL
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.5
    (146 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.0
    (5 ratings)
    Usability
    9.0
    (5 ratings)
    7.9
    (18 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    9.0
    (3 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)MySQL
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
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    Oracle
    MySQL is best suited for applications on platform like high-traffic content-driven websites, small-scale web apps, data warehouses which regards light analytical workloads. However its less suited for areas like enterprise data warehouse, OLAP cubes, large-scale reporting, applications requiring flexible or semi-structured data like event logging systems, product configurations, dynamic forms.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Oracle
    • Stable - it just runs, with minimal downtime or errors
    • Fast - well-structured data is quickly written and read
    • Secure - MySQL is easy to keep data secure from people and applications that shouldn't see it
    • Easy to use - SQL is industry standard so no problems with adding, editing and reading data stored in MySQL
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Oracle
    • Learning curve: is big. Newbies will face problems in understanding the platform initially. However, with plenty of online resources, one can easily find solutions to problems and learn on the go.
    • Backup and restore: MySQL is not very seamless. Although the data is never ruptured or missed, the process involved is not very much user-friendly. Maybe, a new command-line interface for only the backup-restore functionality shall be set up again to make this very important step much easier to perform and maintain.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Oracle
    For teaching Databases and SQL, I would definitely continue to use MySQL. It provides a good, solid foundation to learn about databases. Also to learn about the SQL language and how it works with the creation, insertion, deletion, updating, and manipulation of data, tables, and databases. This SQL language is a foundation and can be used to learn many other database related concepts.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Oracle
    I give MySQL a 9/10 overall because I really like it but I feel like there are a lot of tech people who would hate it if I gave it a 10/10. I've never had any problems with it or reached any of its limitations but I know a few people who have so I can't give it a 10/10 based on those complaints.
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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    Oracle
    We have never contacted MySQL enterprise support team for any issues related to MySQL. This is because we have been using primarily the MySQL Server community edition and have been using the MySQL support forums for any questions and practical guidance that we needed before and during the technical implementations. Overall, the support community has been very helpful and allowed us to make the most out of the community edition.
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Oracle
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Oracle
    1. Estimate your data size. 2. Test, test, and test.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Oracle
    MongoDB has a dynamic schema for how data is stored in 'documents' whereas MySQL is more structured with tables, columns, and rows. MongoDB was built for high availability whereas MySQL can be a challenge when it comes to replication of the data and making everything redundant in the event of a DR or outage.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Oracle
    • As it is an open source solution through community solution, we can use it in a multitude of projects without cost license
    • The acquisition by Oracle makes you need to contract support for the enterprise version
    • If you have knowledge about oracle databases, you can get more out of the enterprise version
    Incentivized
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    ScreenShots