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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Selenium

    Score8.1 out of 10
    N/ASelenium is open source software for browser automation, primarily used for functional, load, or performance testing of applications.N/A
    Pricing
    Google Universal Analytics (discontinued)Selenium
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Selenium
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Selenium
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    100%
    Would buy again
    18 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    94%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    16 Answers
    Features
    Google Universal Analytics (discontinued)Selenium
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Selenium
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Selenium
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Automation Testing
    Comparison of Automation Testing features of Google Universal Analytics (discontinued) and Selenium
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Selenium
    10.0
    1 Ratings
    17% above category average
    Record and Automate00 Ratings10.01 Ratings
    Multi-Browser Testing00 Ratings10.01 Ratings
    Test Management00 Ratings10.01 Ratings
    Integrated Version Control00 Ratings10.01 Ratings
    Object Recognition00 Ratings10.01 Ratings
    Data-Driven Testing00 Ratings10.01 Ratings
    Testing Reports & Analytics00 Ratings10.01 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Selenium
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    BrowserStack
    Score8.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    BlazeMeter
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Tricentis Tosca
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Selenium
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.2
    (55 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.2
    (6 ratings)
    Usability
    9.0
    (5 ratings)
    8.8
    (6 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.3
    (11 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (3 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Selenium
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Open Source
    When you have to test the UI and how it behaves when certain actions are performed, you need something that can automate the browsers. This is where Selenium comes to the rescue. If you have to test APIs and not the frontend (UI), I would recommend going with other libraries that support HTTP Requests. Selenium is good only when you have no choice but to run the steps on a browser.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Open Source
    • For any web based UI automation, Selenium is the best tool out there to automate your tests.
    • It supports multiple coding languages like Java, Python, Ruby, C# etc.. to choose from.
    • There is a huge community of users and can get many answers on StackOverFlow.
    • It has lot of other plugins to make your tests even more efficient.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Open Source
    • Selenium is pretty user-friendly but sometimes tests tend to flake out. I'd say roughly one out of twenty tests yields a false positive.
    • Selenium software cannot read images. This is a minor negative because a free plug-in is available from alternate sources.
    • Slowness may be a minor factor with Selenium, though this is an issue with basically any testing software since waiting on a site to execute JavaScript requires the browser to wait for a particular action.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Open Source
    We love this product mainly because of its high customization abilities and the ease of use. Moreover, its free and can be learned easily through online communities and videos. The tests are more consistent and reliable as compared to Manual tests. It has enabled us to test a large number of features all in one go, which would have impossible through manual tests. The reports generated at the end of the tests are really helpful for the QA and the development teams to get a fair view of the application.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Open Source
    For those who are unfamiliar with coding, there is a bit of a learning curve. There is plenty of helpful documentation and resources but it can take a little time to get the software up and running. Once you get the hang of how Selenium works, and what it can do, you realize how many things you can use it for, and how many processes you can automate.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Open Source
    The Selenium app has a pretty fat community of users. For the problems we are experiencing, we are primarily receiving support from these communities. In addition, there is widespread service support. Instant support is given to the problems we experience when we need Online support. We and our team are happy to provide this support, especially before important deployment processes
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Open Source
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Open Source
    We did everything we needed to use it. Now we can execute our tests on different operational systems and browsers running few tests simultaneously. We also implemented Appium framework to execute our tests on mobile devices, such as iPhones, iPads, Android phones and tablets. We use SauceLabs for our test execution and Jenkins for continuous integration.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Open Source
    At the time of adoption, there were not many other alternatives that were even close to being competitive when it comes to browser testing. As far as I know now to this day, there is still little competition to Selenium for what it does. Any other browser-based testing still utilises Selenium to interact with the browser.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Open Source
    • There hasn’t been a downside to using it yet other than we’ve got to update the programs we create for each change.
    • This has saved us hundreds of hours of manpower by allowing our automation engineer to rapid fire tests.
    • We are able to screenshot and save entire sites before and after launch with a program the automation engineer created
    • We can compare large volumes of data against data in excel docs with a program created using Selenium
    Incentivized
    Read full review
    ScreenShots