Google Universal Analytics (discontinued) vs. Tidal by Redwood

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

On coming to well suited experience while error handling and effortless recovery processes are crucial, Tidal performs exceptionally well. It can identify and fix automated issues, reducing downtime and interruptions. A smaller automation solution may be more cost-effective if a business primarily utilizes a single platform or uses a small number of applications that do not require complex integration.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Tidal Automation allows us to automate and schedule/ perform various tasks in a easy and effective manner. It is highly interactive and effective allowing nearly 4k -5k jobs to run a day.
• Tidal is designed to be easily shareable and collaborative allowing multiple users to work at a particular time making work effective.
• Tidal allows us to ensure that every event which is triggered is exactly when it's supposed to be regardless of other activities which are going as well.
• It is user-friendly to generate the reports required of a particular object and allows us to test the codes perfectly well before executing in live environment.

• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• Still a bit slow when navigating. If you close a job you have to wait a few seconds to open another one. Even when you made no changes.
• When viewing a job and make no changes, the "ok" button changes the last modified date as if you made a change. No big deal, but wastes time when troubleshooting a problem and looking into what jobs were changed last.
• You can see the parameters column in the "job activity", but not in "Job definitions".
• Can't search the parameters field in the filter.
• Changing a variable name does not change it on the job. It still works because Tidal Automation uses the ID number. It just causes confusion when you see a variable on a job and can't find the variable under "Variables". On top of that, Tidal Automation does not show the ID column under "Variables" making it even more difficult to find the variable.

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We are on the fence. The increased pricing for renewals is staggering. With new automation options like Microsoft's Power Automate and Event Driven Ansible on the field, there are other options now available.

The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Having provided consulting services for years on Tidal by Redwood, I recommend going with a solutions partner or consultant to deploy it. I believe there are sizing and tuning guidelines that should be followed for environments of scale. I believe they are not critical when first lighting up the product, but if you are not aware of them you will encounter performance degradation after a few thousand job objects are added.

Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

1. Tidal is good at processing large volume pf data and is cost effective. 2. Tidal can automate the scheduling of production objects, ensure that materials are delivered on time 3. Tidal Process large volumes of data which cannot be done everyday by running codes/scripts manually which does it with ease when required.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Better decision-making and more process visibility are achieved through reporting and monitoring.
• Lowered time frames and streamlined administration of the workflow.
• Improved cost and resource allocation, especially in cloud contexts.
• A decrease in manual errors and related expenditures.
• Unusual problems that could occur during automation.
• Possible difficulties shifting to a new automation tool.
• The expense of beginning implementation and training.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info