Google Universal Analytics (discontinued) vs. 2Checkout from Verifone

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

2Checkout Monetization Platform is well suited for emerging SaaS businesses because along with payment processing, they offer you exposure to Affiliates and make electronic code delivery easy. The dashboard is cumbersome and reporting graphs/options are not easy to comprehend so it might become trouble when the business grows and you want to show it to venture capitalists or any investor/buyer.

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• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• 2Checkout handles credit cards that I would not be able to accept from my country.
• Fraud prevention works. They saved me a couple of times and I appreciate that.
• I always received my payments on time. I never had to complain.

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

• In the 2Checkout dashboard, searching for transactions is a bit awkward
• I wish there were more reports available for me in the 2Checkout dashboard

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

It is surreal. Everything feels like they don't really want you to use them. I had to beg them to approve my account because of stupid approval questions. Example: give ONE url where payments will come from. (my payments will come from a page inside my webapp which means absolutely nothing to users who don't have a user in my webapp. I also have many URLs where the users can pay from) Then their API is super complicated to use. I couldn't believe how complicated it is. It is not well explained in the documentation and you have to guess until you understand the underlying logic. I wouldn't use it if I Stripe was available in my country.

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If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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Avangate digital commerce is the only available leading payment gateway service provider for Sri Lankans. That is the main reason to choose Avangate for my web store. It's easy and cost-effective and easy to use as a payment gateway service provider overall. Pricing, customer care, payout process and reporting is very good at Avangate.

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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• I now get excellent customer service as compared to when I was with PayPal
• I no longer have to subject my customers to the pain of maintaining a PayPal account
• 2Checkout allows me to offer the same service as any large company and I'm a 1 man show