TrustRadius: an HG Insights company

Google Universal Analytics (discontinued) vs. Microsoft Visual Studio

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Visual Studio

    Score8.8 out of 10
    N/AVisual Studio (now in the 2022 edition) is a 64-bit IDE that makes it easier to work with bigger projects and complex workloads, boasting a fluid and responsive experience for users. The IDE features IntelliCode, its automatic code completion tools that understand code context and that can complete up to a whole line at once to drive accurate and confident coding.

    $45

    per month

    Pricing
    Google Universal Analytics (discontinued)Visual Studio
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Professional
    $45.00
    per month
    Enterprise
    $250.00
    per month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Visual Studio
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Visual Studio
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    98%
    Would buy again
    40 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    41 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    32 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    36 Answers
    Features
    Google Universal Analytics (discontinued)Visual Studio
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Microsoft Visual Studio
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Microsoft Visual Studio
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Visual Studio
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    IntelliJ IDEA
    Score9.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    PyCharm
    Score9.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    WebStorm
    Score9.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Visual Studio
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.1
    (118 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    10.0
    (3 ratings)
    Usability
    9.0
    (5 ratings)
    9.2
    (15 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.8
    (15 ratings)
    In-Person Training
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Visual Studio
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Microsoft
    When working with base C# code for desktop and web projects, then Microsoft Visual Studio is ideal as it provides the libraries and interfaces needed to quickly create, test and deploy solutions. It is when slightly more complex scenarios are required that issues can arise. The built-in integration for things like PowerBI Paginated Reports and dashboards is far from ideal.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Microsoft
    • I like how the tabs and panels are organized; everything is gathered together so you can find what you're looking for quickly.
    • If you can't find something, there's a thorough search engine that searches all of Visual Studio's features.
    • The Team Foundation Server feature is fantastic since it allows us to easily deploy and roll back changes on the server.
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Microsoft
    • Would be great if there was a better way to save and restore open tabs.
    • The built-in test runner can be improved, for example, by adding the ability to save a set of commonly run tests, etc.
    • Better integration for Microsoft SQL server would be great.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Microsoft
    VS is the best and is required for building Microsoft applications. The quality and usefulness of the product far out-weight the licensing costs associated with it.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Microsoft
    I love the overall usability of Microsoft Visual Studio. I’ve been using this IDE for more than 20 years, and I’ve seen it evolve by leaps and bounds. Today, with AI and code-suggestion/completion features, developers no longer need to remember countless libraries, methods, or language syntax, or invest a huge amount of programming effort to complete a project. It truly offers everything a developer needs to program, debug, test, and deploy in a single IDE.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Microsoft
    There are many resources available supporting Visual Studio IDE. Microsoft whitepapers, forum posts, and online Visual Studio documentation. There are countless demonstration videos available, as well. If users are having issues, they can call Microsoft Support, but depending on the company's agreement with Microsoft, the number of included support calls will vary from organization to organization. I've found that Microsoft support calls can be hit or miss depending on who you get, but they can usually get you with the right support person for your issue.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    Microsoft
    IT is very complicated to understand all the functions that the environment has if you are not familiar with this type of development environments. It is important to select a good in-person training to achieve to understand all the possibilities and the capacity of the application. In this case, you will be able to develop a lot type of different applications.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Microsoft
    If you are not accustomed to develop in this type of development environments it would be complicated to follow all the parts of the course because if the course does not include a great tour with all the concepts to develop you will not have the option to understand all the functions.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Microsoft
    I personally feel Visual Studio IDE has [a] better interface and [is more] user friendly than other IDEs. It has better code maintainability and intellisense. Its inbuilt team foundation server help coders to check on their code then and go. Better nugget package management, quality testing and gives features to extract TRX file as result of testing which includes all the summary of each test case.
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Microsoft
    • Using the integration between Visual Studio and our source control service, the cost of re-work and losing code is drastically reduced.
    • Paid versions of Visual Studio enable developers to be so much more productive than hacked-together open source solutions that it's hard to imagine developing in Windows without it.
    • When combined with support subscriptions and the vast array of free online help options available, Visual Studio saves our developers time by keeping them coding and testing, not wasting their time trying to guess their way out of problems or spend endless hours online hoping to find answers.
    Incentivized
    Read full review
    ScreenShots